Overview
Content Lead Jobs in Greater Melbourne Area at All Fenix
All Fenix are a premium Pilates wear brand with a cult-like following, worn and loved by people who value performance, style and longevity. All Fenix believes in quality over quantity, creating timeless pieces designed to last for years – and they take the same considered approach to building their team.
As All Fenix continues to grow, we’re looking for a performance-led Content Lead. This role goes beyond creating visually appealing content – it’s about producing high-impact, brand-aligned creative that drives customer engagement, strengthens brand presence and delivers measurable business results.
All Fenix are partnering with Haus of Chain to recruit for this crucial role. At Haus of Chain, we approach recruitment differently. Built inside a full-service digital agency, we place exceptional marketing talent based on proven execution and real commercial impact – not just what appears on a CV.
About the role
The Content Lead will own the end-to-end content lifecycle, from ideation and production to editing and publishing, across video, photography, graphics and UGC.
Working closely with marketing and creative teams, you’ll bring the brand’s mission to life through authentic, innovative and purpose-driven content that drives revenue, improves ROAS and lowers CPA. Using data and insights, you’ll continuously optimise performance to ensure every asset delivers measurable business impact.
Key Areas of Responsibility
- Paid Creative Ownership: Lead the end-to-end development of high-performing paid creative, from ideation through to optimisation. Ensure all content is brand-aligned, commercially focused and directly tied to performance metrics such as ROAS, CPA and revenue.
- UGC Pipeline: Own and scale our in-house UGC strategy, producing lo- and mid-fi short-form content optimised for platforms like TikTok and Instagram. Continuously refine UGC to drive engagement, brand affinity and commercial results.
- In-house Production: Produce high-quality stills, video and visual assets across product, lifestyle and event shoots while maintaining an organised, campaign-ready asset library. Support broader marketing initiatives with agile, on-brand content creation.
- Performance Optimisation: Continuously test, iterate and refine creative using data and insights to improve engagement, conversions and retention. Stay ahead of trends and platform developments to maximise content impact.
Most importantly, you’ll collaborate closely with all teams to deliver a consistent, compelling brand story. You’ll build strong relationships, contribute fresh ideas and strategies and play an integral role within the wider team.
Success Looks Like
Creative consistently drives measurable commercial impact, with a strong percentage of top-performing paid assets developed by this role. There are clear improvements in ROAS, CPA, and overall content ROI through ongoing testing and iteration. Production is high-volume and high-efficiency, with assets utilised across all channels and maintained accurately in a structured content library.
The Ideal Candidate
You are a performance-led content producer with 4+ years’ experience producing paid social creative that has successfully scaled spend and delivered measurable results. You have a strong understanding of performance metrics, from hooks and thumb-stop rates to CTR, CPA and ROAS. You consistently use data to inform creative direction, testing and iteration
With experience in beauty, fashion, or product-led brands, you understand how content directly impacts revenue and supports broader marketing objectives. You are confident delivering short-form performance content end-to-end, from ideation, shooting, editing, publishing and optimisation, all in fast-paced environments with short turnaround times.
You are platform-native and trend-savvy, adept at spotting and adopting viral trends, and agile in adapting to platform updates. Technically strong, you are proficient with professional production equipment, Adobe Creative Suite, CapCut, Figma, and other post-production tools. Experience with TikTok shop would be advantageous. You are comfortable analysing dashboards and translating insights into high-performing creative.
Above all, you balance creative instinct with measurable impact, crafting content that drives performance while maintaining strong aesthetic quality.
📣 Excited? We are too! Apply now – this role will close as soon as we reach capacity, and we don’t want you to miss out.
Title: Content Lead
Company: All Fenix
Location: Greater Melbourne Area
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