Overview
Content Executive Jobs in Richmond, Victoria, Australia at Optimising
Looking for ways you can take that next step in your content career? Look no further.
Optimising has quickly grown to be a recognised leader in SEO.
Over the past 17 years, we have grown to become one of Australia's most innovative SEO agencies, servicing a variety of clients from SMBs to household names.
adidas, Nando's, Henne, and The Jim's Group are just some of the exciting brands we work with.
Aside from industry, we're also proud of these achievements:
- B Corp Certified
- Donate 1% of revenues through 1% for the Planet
- Google Premier Partners
- Shopify Plus SEO Partners
Our values and people are a big part of what we do. We have a close-knit team that believes in teamwork, learning and most of all, having fun while doing purposeful work.
Optimising is seeking a sharp, story-driven Content Executive to join our team in our Melbourne office (currently on a 3/2 office/WFH roster).
The Job: Content Executive
Content is how brands earn attention, authority, and answers, whether that's ranking on Google, being cited by ChatGPT, or getting quoted in the AFR. In this role, you'll write the kind of content that actually gets read, shared, and referenced.
Reporting into our senior team and working alongside our SEO, digital PR and strategy specialists, you'll produce content across a range of client industries, from national consumer brands to niche B2B. You'll have support and mentorship as you grow, but also real ownership of your work from day one.
As part of our team, you will:
- Write blog posts, guides, landing pages, and thought leadership pieces that rank in Google and get cited by AI answer engines
- Turn research, data, and expert interviews into clear, compelling narratives
- Develop creative content concepts for digital PR campaigns, from data-led studies to opinion-driven pieces
- Interview clients and subject matter experts to extract the good stuff and turn it into content
- Optimise your writing for SEO without making it read like it was written for robots
- Edit and proof work from teammates and external contributors
- Contribute to brainstorms and campaign ideation, bringing sharp angles and cultural awareness
- Keep across news cycles, industry shifts, and how AI answer engines are surfacing and citing content
- Report on content performance to internal teams and clients, and use the learnings to sharpen the next piece
About you
- You can write. Genuinely write. You care about a good opening line, you hate clichés, and you know the difference between clear and dumbed-down
- You understand how good content supports SEO, brand authority, and AI search visibility
- You're curious about what makes a story land, and just as curious about why one doesn't
- You can take a brief, ask the right questions, and turn a loose idea into a finished piece
- You're comfortable interviewing people and pulling out the quote or angle that makes the piece work
- You can manage multiple deadlines without dropping balls or quality
- You take feedback well and use it to get better
- You stay curious about emerging technologies, with a growing interest in how AI tools can sharpen research, drafting, and editorial workflows (while knowing when not to use them)
You have
- At least 1 year of experience in a content, editorial, PR, or journalism role (agency, in-house, publisher, or newsroom)
- A portfolio or clip file you can walk us through
- Strong written and verbal communication skills
- A working knowledge of SEO, particularly how content structure, intent, and linking contribute to performance
- Started experimenting with AI tools and interested in how they can improve your work
Why work with us?
Aside from offering awesome career opportunities, flexibility and a diverse client portfolio, Optimising genuinely care about our team members and their interests. We have a work environment where you can thrive and grow.
Something that is a part of everything we try to do is always try to be better. This concept forms a large part of our core values, the way we work, and how we are always being better for our team and our customers.
Some of the perks of working with us:
- A collaborative, team environment with people who truly love what they do
- Internal and external training and skill development opportunities
- Time and support to grow your knowledge and your career
- A recognised B Corp agency
- Work for a proud and active 1% for the Planet member
Other benefits include:
- We love team outings and team-building activities
- Flexible work arrangements
- Very competitive salary
Title: Content Executive
Company: Optimising
Location: Richmond, Victoria, Australia
Category:
