Overview
Content Creator – Workwear Launch Jobs in Melbourne, Victoria, Australia at Twine
Join a dynamic project capturing the launch of a new workwear line that blends style and practicality. This role involves shooting short videos and photos that authentically showcase innovative products, including a silk hard hat liner and versatile jumpers designed for both job sites and everyday wear. The ideal content will feel raw, relatable, and visually engaging—steering clear of traditional advertising in favor of a lifestyle-driven, viral-ready approach. Creativity and a keen eye for detail are essential, as the goal is to produce content that resonates with real people and stands out on social platforms.
Deliverables
- Capture and deliver a series of short-form videos highlighting the new product range in real-world settings.
- Produce a selection of high-quality photos that reflect the brand’s gritty, authentic aesthetic.
- Ensure all content aligns with the brand’s vision: natural, cool, and non-corporate.
- Collaborate on creative direction and suggest ideas to enhance the storytelling.
- Deliver final edited assets in formats suitable for social media and digital marketing.
Requirements
- Demonstrated experience in content creation, videography, or photography, preferably with lifestyle or fashion brands.
- Strong portfolio showcasing authentic, engaging, and visually compelling work.
- Ability to direct and shoot in both indoor and outdoor environments.
- Proficiency with camera equipment and editing software (e.g., Adobe Premiere Pro, Lightroom, or similar).
- Creative mindset with a passion for storytelling and visual trends.
- Reliable, self-motivated, and able to work independently on location in Melbourne.
- Availability for a one-off project with potential for future collaboration.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Title: Content Creator – Workwear Launch
Company: Twine
Location: Melbourne, Victoria, Australia
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