Overview
Content creator lead Jobs in New Cairo, Cairo, Egypt at WOROOD
Worood, an international Hijab brand is hiring Content Team lead— Worood
Key Responsibilities
1. Content Strategy & Planning
– Develop a cohesive content strategy aligned with Worood’s brand identity, marketing goals, and seasonal campaigns.
– Plan and oversee monthly content calendars across all digital platforms.
– Ensure consistency in tone, messaging, and visual direction across channels.
– Collaborate closely with the marketing team to translate campaign objectives into strong content concepts.
2. Team Leadership & Management
– Lead, mentor, and empower the content team (copywriters, designers, media production team)
– Provide ongoing feedback, training, and support to enhance team skills and performance.
– Delegate tasks effectively and monitor workflow to ensure timely, high-quality output.
– Foster a collaborative, inclusive, and creative team environment.
3. Creative Direction
– Brainstorm and develop original ideas for storytelling, campaigns, social content, product highlights, and brand moments.
– Direct the creative process for photoshoots, reels, videos, and editorial content.
– Ensure all visuals and copy reflect the brand’s aesthetic, values, and emotional identity.
– Push for innovation in content formats, styles, and creative approaches.
4. Marketing Integration
– Partner with the marketing team to align content with performance goals, customer insights, and brand positioning.
– Analyze campaign performance and content results to refine future strategies.
– Ensure content supports sales initiatives, product launches, and engagement objectives.
– Maintain awareness of industry trends, competitor activations, and emerging content styles.
5. Quality Control & Optimization
– Review and approve all content before publishing to maintain quality standards.
– Optimize content for digital channels, including SEO, social algorithms, and platform best practices.
– Track content KPIs and generate insights-based recommendations.
6. Cross-Functional Collaboration
– Work with brand, product, and e-commerce teams to ensure content reflects product stories and customer needs.
– Align with PR, influencers, and partnerships to ensure unified messaging.
– Participate in campaign planning, brand events, and creative brainstorming sessions.
Required Qualifications & Skills
1. Educational & Professional Background
● Bachelor’s degree in Marketing, Mass Communication, Media, or a related field.
● 4–7 years of experience in content creation, marketing, or creative direction.
● Proven experience leading a creative or content team.
2. Core Skills
● Strong marketing foundation and understanding of digital marketing principles.
● Excellent leadership, communication, and team management skills.
● Creativity with the ability to conceptualize strong brand stories and visual ideas.
● Strong copywriting and content development abilities.
● Ability to analyze content performance and turn insights into improvements.
● High attention to detail in both visual and written content.
3. Personal Attributes
● A visionary, innovative thinker with a passion for storytelling.
● Empathetic, inclusive leader who empowers creative talent.
● Organized, proactive, and capable of managing multiple projects simultaneously.
● Adaptable and solution-oriented in a fast-paced environment.
● Strong aesthetic sense aligned with Worood’s artistic and elegant identity.
Title: Content creator lead
Company: WOROOD
Location: New Cairo, Cairo, Egypt
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