Overview
Content Creator Jobs in San Juan, Puerto Rico at UpBrand Media
Company Description
UpBrand Media is a San Juan based perfomance digital marketing agency that focuses on lead generation and conversions. Driving sales through digital advertising.
Job Tittle: Content Strategist
Department: Creative
Reports To: Content Strategist
Location: On-Site, Santurce PR
Type: Full Time
Role Overview
UpBrand Media is a performance digital advertising agency focused on driving measurable business
results through paid advertising. We are not a creative agency. The Performance Content Creator is responsible for ideating and executing short-form, ad-native content designed specifically for paid media campaigns. This role owns creative execution from idea to delivery, with a strong focus on hooks, trends, offers, and calls to action that support campaign performance. This is not a copywriter role.
Scope of Work & Key Responsibilities
- Ideate performance driven content concepts based on offers, hooks, trends, and ad formats.
- Create short-form, iPhone-based, UGC-style video content designed for paid advertising.
- Direct other content creators or UGC talent when needed.
- Execute talking-head, POV, trend-adapted, and offer-driven ad content.
- Write short-form ad hooks, CTAs, and performance-focused messaging.
- Deliver raw content and clear creative direction to assigned editors for post-production.
- Edit select pieces of content when appropriate and assign more complex edits to editors.
- Collaborate closely with the Content Strategist on creative priorities and testing direction.
- Review creative performance data and iterate content based on results.
- Travel to client locations when required to capture content.
- Manage creative execution for assigned client accounts with speed and consistency.
- Write and adapt ad copy for paid campaigns, including primary text, headlines, and calls to action, aligned with performance objectives.
What This Role Is Not
- This is not a brand or aesthetic focused role.
- This is not an organic social media management role.
- This role does not prioritize subjective creative approvals.
- This is not a concept deck or campaign ideation role.
- This is not a traditional agency creative position.
Required Skills and Experience
- Comfortable and confident on camera.
- Strong understanding of paid advertising platforms such as Meta, Google, and TikTok.
- Experience working with performance metrics including CTR, CPA, ROAS, and conversion rates.
- Proven ability to translate data into creative insights and execution.
- Experience managing editors.
- Deep familiarity with short form video, UGC style content, and ad native formats.
- Strong organizational skills.
- Ability to operate in fast paced, performance driven environments.
- Comfortable making decisions based on data rather than opinions.
Client Types You Will Work With
- Local service based businesses
- E-commerce products
- Event based campaigns
Success in This Role Looks Like
- Consistent delivery of ad-ready creative assets.
- Content that improves campaign performance over time.
- Clear and effective collaboration with editors and media teams.
- Minimal revisions and rework.
- Strong ownership of assigned client accounts.
- Creative decisions driven by data and results, not aesthetics.
Title: Content Creator
Company: UpBrand Media
Location: San Juan, Puerto Rico
Category:
