Overview
Content Creator Jobs in Guernsey, Guernsey at Pure Escapes
Pure Escapes is a specialist luxury Destination Management Company working closely with the global travel trade. Our content must inspire, inform, and support luxury travel advisors positioning Pure Escapes as a trusted expert with deep destination knowledge of the Maldives, Seychelles, UAE, Southern Africa and Thailand. We only partner with a select number of luxury resorts in these destinations and in addition to destination expertise, we drive sales to these resorts. The list of these resorts can be found on our website www.pure-escapes.com
The Role
We are seeking a talented and creative Content Creator to bring the Pure Escapes brand to life across multiple channels. This role will be responsible for creating and managing high-quality written and visual content that inspires luxury travel agents, strengthens trade relationships, and supports sales and marketing initiatives.
This role demands the ability to:
- Translate expertise into compelling narrative
- Find a clear hook/narrative in a saturated luxury travel market
- Balance aspiration with practicality for the B2B travel trade
- Reinforce brand trust, expertise, and long-term partnerships
- Provide valuable and informative and tools for luxury travel agents
The role includes the day-to-day management of Pure Escapes’ Instagram and LinkedIn social media channels, as well as supporting the team with additional written content for newsletters, invitations and other sales collaterals. The focus is on driving engagement, crafting compelling stories that drive retention in a B2B luxury travel market, maintaining brand consistency, and using performance data to continuously refine and improve our content strategy.
Key Responsibilities
- Create high-quality written content for the luxury travel B2B audience that engages luxury travel agents through compelling story-telling narratives and is aligned with the Pure Escapes brand tone of voice and luxury positioning
- Develop strategic, sales-driven content that positions Pure Escapes as a luxury travel leader, builds thought leadership, and drives agent engagement and bookings
- Manage the day-to-day operation of Pure Escapes’ social media channels, including content planning, content writing, curation of visual assets and community monitoring
- Select and curate strong imagery from our image library that showcases luxury resorts, experiences, and destinations in a compelling and aspirational way
- Tailor content to each social platform to maximise reach and engagement, with a strong understanding of platform-specific best practices
- Monitor social media trends, new features, and emerging techniques, and apply them appropriately to the Pure Escapes brand
- Research competitors and industry leaders to identify opportunities and content ideas
- Analyse performance data across social platforms and use insights to inform future content, campaigns, and overall social media strategy
- Compile regular social media reports, leveraging social media reporting tools and performance analytics to track key metrics (engagement, reach, conversions, audience growth) and translate insights into data-driven content strategies that optimize performance and maximize ROI.
- Support Content Manager by writing engaging newsletters, trade communications, and email campaigns tailored to luxury travel agents
- Develop content as directed for invitations, brochures, presentations, and other sales and marketing collateral
- Collaborate closely with sales and marketing teams to support campaigns, trade events, and product launches
- Manage content calendars and ensure all content is accurate, polished, and aligned with brand guidelines
Skills & Experience
- Proven experience creating and managing content for social media, email marketing, and sales collateral
- Strong understanding of social media platforms and how to tailor content to drive engagement in a B2B luxury travel environment
- Strong visual eye with experience selecting and curating high-quality imagery
- Exceptional writing and editing skills with excellent attention to detail
- Understanding of luxury branding, tone of voice, and visual aesthetics
- Experience within luxury travel, hospitality, or a premium lifestyle brand is highly desirable
- Confident working with data and analytics to optimise performance and inform strategy
- Highly organised, proactive, and comfortable managing multiple deadlines
Tools & Platforms
- Social Media: LinkedIn, Instagram
- Design & Editing: Adobe Creative Suite, Canva
- Email Marketing: Mailchimp
- Analytics & Insights: Native social media analytics and reporting tools
Why Join Pure Escapes
- Join a respected luxury travel brand within a dynamic and inspiring industry
- Work closely with an experienced, passionate team in a collaborative environment
- Play a key role in shaping and evolving the Pure Escapes social media presence and content strategy for the global luxury travel trade
Title: Content Creator
Company: Pure Escapes
Location: Guernsey, Guernsey
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