Overview
Content & Creative Lead Jobs in Mumbai, Maharashtra, India at Garden Flavours
Location: Navi Mumbai / Mumbai
Company: Garden Flavours Pvt. Ltd.
Industry: Flavours / Food Ingredients / FMCG / B2B Manufacturing
Experience: 4–6 years preferred
Role Overview
We are looking for a Content & Creative Lead who can own the brand’s content, communication, and creative direction across digital and offline marketing materials.
This role requires someone who can write well, think visually, understand B2B communication, and translate product, flavour, application, and industry information into clear, premium, and business-relevant content.
The person will work closely with Marketing, Design, Sales, CRM, R&D, Application, and Leadership to build content that supports brand building, customer communication, lead generation, and sales enablement.
Key Responsibilities
Content & Copy Ownership
* Own copy and content across website, LinkedIn, emailers, sales decks, catalogues, brochures, campaigns, product pages, blogs, and internal/external communication.
* Translate flavour, product, application, and technical inputs into clear, structured, B2B-friendly content.
* Write headlines, campaign copy, product descriptions, email communication, captions, deck content, and marketing notes.
* Maintain a consistent brand tone that is premium, clear, professional, and industry-relevant.
Creative Direction & Visual Briefing
* Lead the creative direction for marketing materials from a communication and concept point of view.
* Define the messaging hierarchy, visual intent, mood, references, and desired outcome for each creative output.
* Brief the graphic designer clearly for social posts, campaigns, emailers, catalogues, presentations, website banners, and offline materials.
* Ensure every creative is visually aligned with the brand, business objective, and target audience.
Brand & Campaign Development
* Plan and develop content-led campaigns around flavour trends, applications, product categories, seasonal opportunities, and customer needs.
* Build campaign concepts that connect trend → application → product → business opportunity.
* Support brand-building initiatives for Garden Flavours and its related brands.
* Ensure all marketing communication looks and sounds consistent across platforms.
Sales & Business Support Content
* Create content for sales decks, client presentations, product notes, pitch documents, emailers, and application-led communication.
* Work with Sales, CRM, and Customer Solutions to understand client requirements and convert them into strong marketing material.
* Help make technical or product-heavy information easier for customers to understand and act on.
Research & Industry-Led Content
* Track food, beverage, flavour, ingredient, and FMCG trends to create relevant content ideas.
* Study relevant flavour, ingredient, FMCG, and food innovation brands to understand industry communication, product positioning, and B2B content standards.
* Create thought-led content that positions Garden Flavours as a knowledgeable and reliable flavour partner.
Cross-Functional Collaboration
* Work closely with Graphic Design to ensure final creatives are visually strong and aligned with the brief.
* Coordinate with R&D and Application teams for product accuracy and technical understanding.
* Collaborate with Marketing and Leadership on brand direction, campaigns, and communication priorities.
* Ensure content is accurate, compliant, and not misleading.
Required Skills & Experience
* 5–8 years of experience in content, copywriting, creative strategy, brand communication, or marketing communication.
* Prior experience in FMCG, food, flavours, ingredients, B2B, manufacturing, agency, or consumer brands preferred.
* Strong writing ability across formats: website, social, email, decks, catalogues, product content, and campaigns.
* Ability to think visually and guide designers with clear creative direction.
* Understanding of brand tone, content hierarchy, campaign thinking, and visual storytelling.
* Comfortable working with technical/product information and simplifying it for business audiences.
* Strong coordination skills with design, sales, CRM, R&D, and leadership teams.
* Working knowledge of SEO, LinkedIn content, email marketing, and AI tools is a plus.
Content Strategy, Copywriting, Creative Direction, B2B Content, Brand Communication, Campaign Planning, Website Content, LinkedIn Content, Email Marketing, Sales Decks, Product Catalogues, FMCG Content, Food Ingredients, Flavour Trends, Visual Briefing, Content Planning, Brand Storytelling, Marketing Communication.
Success in This Role Looks Like
* Clear, premium, and consistent brand communication across all marketing materials.
* Stronger sales decks, catalogues, website content, emailers, and LinkedIn communication.
* Better coordination between content, design, sales, CRM, R&D, and leadership.
* Marketing materials that are not just attractive, but also commercially useful.
* A sharper Garden Flavours voice that feels professional, insight-led, and relevant to the food and flavour industry.
Title: Content & Creative Lead
Company: Garden Flavours
Location: Mumbai, Maharashtra, India
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