Overview
Content and Social Media Specialist Jobs in Mississauga, Ontario, Canada at Proax Technologies Ltd.
The Role
You own Proax's research-stage and brand surface across YouTube, video, blog and socials. You sit on-site so you can interview our SMEs (internal teams), film our products, capture warehouse + application footage, and turn that raw material into content that helps engineers buy. Your job is the human-facing storytelling side.
What you'll own
All content workflows are AI-leveraged. You'll use AI tools daily for drafts, research, repurposing, video assist. Final voice is human.
- YouTube channel — Grow Proax's YouTube presence for research-stage buyers. Plan, script (with SME input), shoot, edit, publish.
- Video production + editing — product overviews, application examples, selection guides, manufacturer spotlights.
- Blog content creation — engineer-first articles: application notes, selection guides, retrofit paths, comparison pieces.
- Social distribution — publish where our buyers actually pay attention. Quality and relevance matter more than volume.
- Internal training videos — film and edit short training pieces for sales, ops, and marketing so internal teams adopt new tools, workflows, and product knowledge faster.
- Ad creative (as needed) — film and edit ad spots when there is a new product launch or we need different creatives for paid campaigns.
- Landing pages — create dedicated landing pages for key campaigns, product launches, or video-driven promotions.
Requirements / Skills
- Video production + editing skills — hands-on with CapCut and/or Adobe Premiere and/or After Effects. Comfortable with AI video tools such as HeyGen, Hyperframes, and Remotion. Can take a raw recording and ship a publishable video.
- Strong written communication — blog articles, video scripts, social copy, briefs. Plain, engineer-friendly, no fluff.
- Fluent with AI tools — Claude, ChatGPT, and similar are part of your daily workflow as force-multipliers, not as content factories. You know where AI helps and where it absolutely shouldn't replace human judgment.
- Comfortable interviewing SMEs — most of our content starts as a 20-min conversation with a product expert. You translate that into something a buyer can use.
- Social instinct — you understand the difference between marketing-speak and content people actually engage with.
- Upload a cover letter containing only the word sensor.
- Self-starter — prioritizes without close supervision; pushes back when something isn't worth doing.
Bonus (not required)
- Industrial / automation / technical background or genuine curiosity about how the products work
- French proficiency
- On-camera comfort (love it but again not required)
- Photography / motion graphics
How we work
- AI-leveraged. We use AI daily for research, drafting, repurposing, editing support, and repetitive work. Human judgment, taste, and technical accuracy still matter.
- Fast-moving. We value people who ship consistently, iterate quickly, and improve through feedback and data instead of endless planning.
- Measurable. Content is tied to pipeline, engagement, adoption, and revenue impact. You’ll be able to see what works.
- SME-driven. Most great content starts with conversations with engineers, product specialists, and customers. Your job is turning expertise into clarity.
- Practical over performative. We care more about useful content that helps buyers make decisions than “marketing” for its own sake
Title: Content and Social Media Specialist
Company: Proax Technologies Ltd.
Location: Mississauga, Ontario, Canada
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