Overview
Community & Creator Lead Jobs in New York, NY at Elm Biosciences
COMMUNITY & CREATOR LEAD
ABOUT ELM BIOSCIENCES
After five years of research and development, Elm Biosciences launched in September 2025 to set a new standard in skincare innovation. Co-founded by cultural icon Martha Stewart and board-certified dermatologist Dr. Dhaval Bhanusali, and supported by an unprecedented advisory board of 350+ leading dermatologists, scientists, and researchers, Elm delivers a next-generation skincare system designed to address both the internal and external drivers of aging.
By bringing advanced technologies directly to consumers for the first time, Elm offers potent, simplified formulas with results that rival in-office treatments. From farm to lab, and lab to patient, we deliver breakthrough science and meaningful results—without delay or compromise.
ABOUT THE ROLE
Elm is scaling its brand presence across consumer touchpoints and channels. The Community & Creator Lead will play a central role in building and managing Elm's creator ecosystem, driving performance through strategic partnerships, owned content, and paid amplification in service of long-term brand growth. The role is based in NYC, and reports to the Chief Marketing Officer.
CORE RESPONSIBILITIES
A. Creator Partnerships
- Source and brief creators to produce authentic, on-brand content across formats (video, static, story) for use across owned and paid channels
- Build and maintain a roster of talent, managing timelines, contracts, and content approvals end-to-end
- Source and manage whitelisting agreements with influencer partners, coordinating with the paid team to amplify high-performing organic content
- Monitor whitelisted ad performance and work cross-functionally to optimize targeting, spend, and creative iteration
- Establish best practices and workflows for scaling the whitelisting program efficiently as the creator roster grows
- Develop creative briefs and feedback frameworks to ensure output meets brand standards and campaign objectives
B. ShopMy and Gifting
- Own and manage Elm's ShopMy storefront strategy, ensuring curated product collections are optimized for conversion and aligned with brand aesthetics
- Identify, onboard, and maintain relationships with creators on the ShopMy platform, tracking affiliate performance and commission structures
- Handle all gifting, to both small creators and large partnerships, including designing processes, tracking, and managing success
- Analyze sales data and link performance to surface top-performing creators and inform future partnership decisions
- Handle VIP gifting and product launch logistics
C. Community Management
- Manage and cultivate relationships with a prioritized group of VIP creators and talent, keeping Elm top of mind through consistent, direct touchpoints
- Build a tiered community structure (by tenure, engagement, or spend) to prioritize outreach and investment across member segments
- Review information about our customers from Shopify, OuterSignal, and other platforms to identify and nurture community
- Coordinate with CRM/retention to align community programs with broader lifecycle marketing strategy
- Establish feedback loops from community members to inform product, marketing, and content decisions
WHAT WE OFFER
- Hybrid Work Environment
- Unlimited PTO
- Summer Fridays
- Insurance Coverage
- 401(k) Channel
- Product Gratis
- Friends & Family Discount
- Wellness Reimbursement
- Phone Reimbursement
- Commuting Reimbursement
Title: Community & Creator Lead
Company: Elm Biosciences
Location: New York, NY
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