Overview
Community & Brand Experience Manager Jobs in New Delhi, Delhi, India at Caarabi Coffee Roasters
About Caarabi Coffee Roasters
Caarabi Coffee Roasters is at the forefront of India’s growing specialty coffee culture. From thoughtfully sourced green beans to carefully crafted roasts, we work closely with estate partners across the country to create coffees that celebrate origin, flavour clarity, and craftsmanship.
Through our experience roastery in New Delhi, we bring specialty coffee closer to the community through tastings, education, collaborations, and immersive coffee experiences. Our coffees are served by cafés, restaurants, and hospitality brands across India while we continue to build a strong community of coffee lovers and professionals around the craft.
We are looking for a Community & Brand Experience Manager who will lead how people experience the Caarabi brand — both at the roastery and across our digital platforms
Role Overview:
The Community & Brand Experience Manager will be responsible for building and nurturing the Caarabi community through engaging experiences, storytelling, and meaningful brand interactions.
This role blends community management, events, marketing, and brand storytelling. You will ensure that every interaction with Caarabi — whether online, at events, or at the roastery — feels thoughtful, engaging, and aligned with our brand philosophy.
You will work closely with the founders, creative team, and operations team to shape how customers, partners, and the wider coffee community interact with the brand.
Key Responsibilities:
Community & Customer Experience
- Own and manage the customer experience at the Caarabi Experience Roastery
- Engage with customers, coffee enthusiasts, industry professionals, and partners visiting the roastery
- Build and nurture a strong community around the Caarabi brand
- Ensure every visitor experiences thoughtful hospitality, storytelling, and coffee education
- Collect customer feedback and identify ways to improve the overall experience
- Act as a brand ambassador for Caarabi at the roastery and external events
Events, Workshops & Experiences
- Conceptualize and execute coffee experiences, tastings, workshops, and cupping sessions
- Plan and host community events and brand activations
- Coordinate collaborations with:
- Cafés
- Restaurants
- Bars and mixologists
- Hospitality brands
- Lifestyle and creative brands
- Manage event logistics including planning, guest communication, setup, and hosting
- Represent Caarabi during public events, tastings, and industry engagements
Social Media & Content Planning
- Plan and manage the social media calendar and posting schedule
- Create engaging content including posts, reels, and stories
- Develop storytelling around:
- Coffee origins and processes
- New coffee launches
- Roastery life and behind-the-scenes moments
- Events and collaborations
- Educational coffee content
- Coordinate with photographers, designers, and the creative team
- Monitor engagement and optimize social media performance
- Interact with and grow the online community
Brand Partnerships & Outreach
- Identify and develop collaborations with brands, cafés, and creators
- Build relationships with hospitality partners and creative communities
- Plan collaborative marketing activations and campaigns
- Assist with PR outreach and brand partnerships
- Expand Caarabi’s presence within the coffee and hospitality ecosystem
Website & Digital Experience
- Coordinate with the website team for:
- product updates
- coffee launches
- event announcements
- storytelling updates
- Ensure the digital experience reflects the brand accurately
- Support online product launches and marketing campaigns
Marketing & Brand Activations
- Conceptualize and execute brand campaigns and marketing initiatives
- Support launches of new coffee releases and limited offerings
- Plan seasonal marketing activations and promotions
- Maintain a consistent brand voice and storytelling approach
Skills & Qualifications:Experience
- 2–5 years experience in community management, brand marketing, hospitality, events, or social media
- Experience working with lifestyle, hospitality, or consumer brands is a strong plus
- Interest or experience in specialty coffee, food & beverage, or hospitality culture
Skills
- Excellent communication and storytelling ability
- Strong social media management and content planning skills
- Event planning and community engagement experience
- Strong organizational and project management skills
- Ability to manage multiple initiatives simultaneously
- Strong aesthetic sense and understanding of brand identity
Personal Attributes
- Outgoing, engaging, and comfortable interacting with people
- Passionate about hospitality, community, and culture
- Curious and eager to learn about coffee
- Creative thinker with strong attention to detail
- Self-starter with a sense of ownership
Why Join Caarabi:
- Be part of one of India’s most exciting specialty coffee brands
- Work at the intersection of coffee, hospitality, and culture
- Build and grow a vibrant community around specialty coffee
- Collaborate with leading cafés, bars, chefs, and hospitality brands
- Shape the experiences people associate with the Caarabi brand
Location:
Caarabi Coffee Roasters
264, Westend Marg
Saidulajab, Saket
New Delhi – 110030
How to Apply:
Please send your resume to [email protected] with the subject line: "Community and Brand Experience Manager"
In your email, please include the following details:
- Total years of Experience:
- Current City:
- Notice Period:
- Current Company & Salary:
- Expected Salary:
Note: We appreciate the interest of all applicants. However, due to the volume of applications received, only shortlisted candidates will be contacted.
Title: Community & Brand Experience Manager
Company: Caarabi Coffee Roasters
Location: New Delhi, Delhi, India
Category:
