Overview

Communications Coordinator Jobs in Hamilton, Canada at Innovation Factory

As the Communications Coordinator, you are a highly motivated and creative self-starter with a passion for storytelling, communications, content, marketing, and all things related to innovation. As an active and engaged member of the Marketing Department, you are able to manage multiple projects simultaneously, have excellent attention to detail and can use your communication skills to connect with the innovation community.

This posting is for an existing vacancy.

Responsibilities

  • Support the overall communications strategy for our brands to build out our marketing and content efforts that drive growth, awareness, and engagement
  • Consult with various internal teams on communication concepting and help suggest new campaign opportunities and/or strategic changes
  • Build and improve on repeatable processes for communication delivery, including templates, frameworks, calendars and briefs
  • Develop an understanding of the target audiences and their business challenges as well as industry trends to establish content themes, thought leadership and stories
  • Write, edit and deliver quality and creative communications, long-form content and original articles, ensuring all assets are engaging, in line with brand standards, and error-free
  • Implement writing best practices for SEO, AEO, and Google’s EEAT
  • Develop engaging copy for marketing materials, reports, website content and other collateral
  • Translate program strategy into powerful and purposeful copy that engages, informs and inspires target audiences to take action
  • Develop press releases, media kits and advisories aligned with brand strategies
  • Identify relevant or timely media opportunities by keeping up-to-date with industry trends, competitive landscape, and program knowledge
  • Conduct research and outreach to foster relationships with media, and support media requests and opportunities
  • Identify external/ecosystem media and news opportunities to leverage and promote organizational PR objectives to create brand awareness
  • Develop scripts and speaking notes to support live events and media appearances
  • Develop and review reporting to measure the effectiveness of our communications and show continuous improvement
  • Continuously research and analyze past communication campaigns, competitor campaigns, industry trends and best practices to determine the most effective methods of communicating with target audiences
  • Prepare media activity reports and track media mentions for organizational brands and clients
  • Work closely with other Marketing team members to support the curation and creation of social media content including campaigns and promotional packages
  • Contribute to quarterly government reporting as well as media and partner reports
  • Coordinate and maintain photo and video library and digital assets in collaboration with other Marketing team members
  • Actively participate in team and organization meetings, and maintain strong and effective communication with the team through a variety of inter-team software tools including Slack, Zoom and G-Suite
  • Represent Innovation Factory at community events, and conferences (which can fall in and outside of typical business hours and in-person or virtual)

Qualifications

  • Post-secondary diploma or degree in a related discipline (marketing, journalism/public relations or communications) or equivalent experience
  • 1-3 years of relevant experience in communications
  • Strong English language verbal and written communication skills, demonstrated through error-free writing abilities
  • Experience writing original communications, long-form content, stories, blogs, articles and press releases
  • Ability to conceptualize easily, work within brand guidelines and bring out the tone of a brand
  • Knowledge of trends and motivated to keep up with best practices and changes in marketing used to increase awareness, generate leads and increase client base
  • Effective project management skills and ability to contribute and collaborate as part of a team
  • Proficient with Microsoft Office (Word, Excel, PowerPoint), Adobe Acrobat, Canva, and other tools/apps such as CRM system
  • Self-starter, able to work both independently with minimal supervision as well as…

Title: Communications Coordinator

Company: Innovation Factory

Location: Hamilton, Canada

Category:

 

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