Overview
Chief Marketing Officer Jobs in Dallas-Fort Worth Metroplex at Bishop Cider & Cidercade
🚀 We’re Hiring: Chief Marketing Officer / CMO
Bishop Cider Company | Cidercade & Wild Acre
📍 Texas-based | Hospitality | Entertainment | Food & Beverage
Bishop Cider Company, established in 2014 and headquartered in Dallas-Fort Worth, Texas, is looking for a Chief Marketing Officer to lead brand, growth, and guest engagement across our two hospitality concepts: Cidercade (restaurant, arcade bar, and family entertainment center) and Wild Acre (brewery, restaurant, and destination experience).
The company is one of the fastest-growing companies in the US (Inc Magazine) and currently has six hospitality locations across Texas- Dallas, Arlington, Austin, Houston, and two in Fort Worth.
This is a senior executive marketing role for a hands-on leader who can balance brand storytelling, digital performance, and real-world guest experiences—and who thrives in fast-growing, multi-location businesses.
The CMO must possess a sense of ownership and internal drive to evaluate the competitive landscape, understand the company’s business goals, devise innovative strategies, and execute appropriate marketing plans.
Job location: Hybrid- work will primarily be remote, but the CMO must live in the Dallas-Fort Worth Metroplex.
What You’ll Do
As the CMO, you’ll own the end-to-end marketing strategy for Bishop Cider Company's brands, partnering closely with Operations and Executive Leadership (while reporting directly to the company’s president and CEO).
Key responsibilities include:
- Lead brand strategy and positioning across multiple hospitality brands
- Drive customer acquisition, retention, and loyalty through digital marketing, social media marketing, email marketing, CRM management, paid media, and on-premise experimental marketing at Company's hospitality / entertainment locations
- Oversee growth marketing, demand generation, and performance marketing initiatives
- Develop go-to-market strategies for new locations, promotions, and product launches
- Lead experiential marketing, local store marketing, and in-venue campaigns
- Manage marketing analytics, KPIs, attribution, and ROI reporting
- Build, mentor, and lead a high-performing in-house marketing team and external agencies
- Own the marketing budget, forecasting, and resource allocation
What We’re Looking For
- 10+ years of experience in senior marketing leadership roles
- Background in hospitality, food & beverage, entertainment, retail, or consumer brands
- Proven success scaling multi-unit or multi-location businesses
- Deep experience in digital marketing, web, SEM, SEO, CRM, lifecycle marketing, loyalty marketing, and content marketing
- Deep experience in online advertising, including paid media, pay-per-click (PPC), Google Ads, TikTok Ads, Meta / Facebook Ads, and other social network and online advertising platforms
- Experience and an understanding of Martech, marketing, and advertising platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, Looker Studio, Klaviyo, Wordpress, etc.
- Experience and an understanding of Conversion Rate Optimization (CRO), landing pages, A/B testing, etc.
- Strong executive presence with the ability to collaborate cross-functionally
- Data-driven mindset with a love for creative brand building
Compensation & Benefits
Compensation
- $160,000-$200,000
Benefits: Full-time employees are eligible for several company-sponsored benefits, including, but not limited to:
- Health insurance
- Dental insurance
- Vision insurance
- Paid-time-off (PTO)
- Paid Holidays
- Employee Discounts
Relevant Keywords (for search visibility)
Vice President of Marketing, VP Marketing, Head of Marketing, Chief Marketing Officer, CMO, Marketing Executive, Hospitality Marketing, Restaurant Marketing, Entertainment Marketing, Multi-Unit Marketing, Growth Marketing, Brand Strategy, Performance Marketing, Demand Generation, Digital Marketing Leadership, Consumer Marketing, Experiential Marketing, Local Store Marketing, CRM, Loyalty Marketing
Title: Chief Marketing Officer
Company: Bishop Cider & Cidercade
Location: Dallas-Fort Worth Metroplex
Category:
