Overview
Business Director Jobs in South Delhi, Delhi, India at The Cocktail Story
Job Description: Business Director – Brand Experiences
Location: Sultanpur, New Delhi (On-site)
Company: The Cocktail Story (TCS)
About The Cocktail Story
The Cocktail Story is a leading 360° experiential marketing agency specializing in alco-bev brands. We work across strategy, design, fabrication, digital, and large-scale brand experiences.
With a presence across Delhi, Mumbai, Bangalore, Hyderabad, and Goa, we deliver high-impact campaigns, IPs, and immersive experiences for some of the most premium brands in the industry.
Role Overview
We are looking for a Business Director – Brand Experiences to lead client partnerships, drive revenue growth, and oversee the end-to-end business for key accounts.
This is a leadership role with P&L ownership, responsible for building and scaling the business vertically.
You will act as the second-in-command on the business side, working closely with the Founder to drive growth, structure, and long-term client relationships.
Key Responsibilities1. Business Ownership & Revenue Growth
- Own revenue targets across key accounts and new business
- Drive account growth, upselling, and cross-selling across services
- Identify and convert new business opportunities
- Build a strong pipeline of clients and projects
2. Client Leadership
- Lead relationships with senior stakeholders across brands
- Act as a strategic partner, not just an execution lead
- Drive client retention, satisfaction, and long-term partnerships
- Be the face of TCS for key clients
3. Pitching & New Business
- Lead end-to-end pitches — from brief understanding to final presentation
- Shape compelling proposals in collaboration with creative and strategy teams
- Own closures and commercial negotiations
4. Strategic Thinking & Campaign Direction
- Translate brand briefs into strong experiential and integrated ideas
- Guide teams on campaign direction, storytelling, and positioning
- Bring proactive ideas and IP-led thinking to clients
5. Commercial & P&L Ownership
- Oversee costing, pricing, and profitability across projects
- Ensure strong margin control and financial discipline
- Negotiate scopes and budgets with clients
6. Team Leadership
- Lead and mentor the client servicing team
- Build a high-performing, accountable team culture
- Ensure clarity in roles, responsibilities, and deliverables
7. Cross-Functional Collaboration
- Work closely with:
- Creative & Design
- Operations & Production
- Digital Team
- Ensure seamless execution across all projects
Key Requirements
- 8–12+ years of experience in agency-side client servicing / business roles
- Strong experience in experiential, events, or integrated marketing
- Proven track record of handling large clients and driving revenue growth
- Strong commercial acumen (pricing, negotiations, margins)
- Excellent presentation and stakeholder management skills
- Leadership experience managing teams
What We’re Looking For
- A business leader, not just a servicing professional
- Someone who can own clients like a P&L
- Strong balance of strategy + execution + commercials
- High ownership, fast-moving, solution-oriented mindset
- Someone who thrives in a high-growth, entrepreneurial environment
Why Join Us
- Opportunity to lead and scale a fast-growing agency
- Work with top alco-bev brands and premium projects
- Build and own large IPs and brand experiences
- Direct access to leadership and decision-making
- High-impact role with strong growth trajectory
Title: Business Director
Company: The Cocktail Story
Location: South Delhi, Delhi, India
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