Overview
Brand Visibility & Partnership Jobs in Jakarta Metropolitan Area at PT. Indosat Tbk
Role Purpose:
- Responsible to monitor and ensure application for brand visibility across nationwide in line with brand strategy and business objectives.
- Responsible to create brand partnership opportunity and additional value to support national & circle campaign
Key Responsibilities:
Brand Visibility Management
- Monitor and ensure brand visibility roadmap aligned with brand strategy
- Ensure consistent and impactful brand presence across digital, on-ground, and partner channels
- Identify high-impact platforms and touchpoints relevant to Gen Z and youth segments
Partnership & Collaboration Development
- Lead end-to-end partnership lifecycle: sourcing, evaluation, negotiation, execution, and review
- Develop collaboration programs with key partners (OTT, gaming, music, lifestyle, fintech, communities)
- Create scalable partnership models including co-branding, bundling, and ecosystem integration
Campaign & Activation Execution
- Plan and execute co-branded campaigns and activations (digital-first, social-led, experience-based)
- Ensure alignment with brand guidelines and campaign objectives
- Manage agencies, vendors, and partners to deliver timely and high-quality execution
Stakeholder Management
- Act as main PIC for all partnership initiatives
- Coordinate cross-functionally with Brand, Digital, Product, Sales, PR, Legal, and Procurement
- Maintain strong relationships with external stakeholders and strategic partners
Market & Trend Intelligence
- Monitor consumer trends, competitor activities, and emerging platforms
- Identify new opportunities to enhance brand relevance through partnerships
- Provide insights to refine brand and partnership strategies
Requirements:
To drive brand visibility, cultural relevance, and business impact for Tri through brand partnerships initiatives and collaborations – in order to bring additional exposure and value to customer, by sharing vision with establish partners
This role ensures the brand remains top-of-mind among youth segments by leveraging digital ecosystems into experience, communities, and cross-industry collaborations, while contributing to customer acquisition, engagement, and revenue growth.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communication, or related field
- Understanding of brand strategic, creative ideation, youth market and pop culture trends
- Familiarity with telco products, digital ecosystem, and subscription-based business is a plus
Skills:
- Strong pitching deck development and presentation
- Analytic thinking with strong execution capability
- Partnership building & negotiation
- Data-driven decision making
- Project & stakeholder management
- High adaptability in fast-paced, trend-driven environment
- Strong networking in youth, media, and digital ecosystem
Experience:
- Min 5 years experience in brand marketing, partnerships, or marketing activation
- Exposure to creative ideation, digital campaigns and youth segment is highly preferred
- Proven track record in executing campaigns and collaborations
Competency Profile:
- Translation Strategy Into Action
- People Management
- Effective Collaboration
- Customer & Market Focus
- Learning Agility
- Decisiveness
- Making Difference
Title: Brand Visibility & Partnership
Company: PT. Indosat Tbk
Location: Jakarta Metropolitan Area
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