Overview
Brand Strategist Jobs in New York, NY at United Charter High Schools
Who We Are
United Charter High Schools (UCHS) is a high-performing network of seven public charter high schools serving approximately 2,000 students across the Bronx, Brooklyn, and Queens.
Our schools consistently exceed state graduation benchmarks and outperform New York State averages on Regents exams while serving students from historically underserved communities.
At UCHS, we are a learning organization grounded in people, purpose, and progress. We care deeply, think critically, stay curious, communicate with purpose, and learn better together.
Our mission is to ensure that all students—regardless of academic background—graduate prepared for college, career, and a 21st-century economy.
Core Values
At UCHS, our work reflects our values:
- We Care Deeply About People
- We Never Stop Learning
- We Think Critically and Act Thoughtfully
- We Stay Curious and Embrace New Ideas
- We Learn Better When We Learn Together
- We Communicate with Purpose
The Opportunity
The Brand Strategist is intended to lead and execute the network’s social media strategy. They will be responsible for managing the organization’s social media presence across platforms, showcasing student success, promoting recruitment initiatives, highlighting school events, and strengthening the brand reputation of the network. This role will collaborate closely with school leaders, recruitment teams, and the communications department to ensure that the network’s mission, culture, and impact are effectively represented online.
Social Media Strategy
- Develop and execute a comprehensive social media strategy for the network and its seven campuses.
- Manage official social media channels including Instagram, LinkedIn, Facebook, TikTok, and YouTube.
- Create monthly content calendars aligned with recruitment cycles, school events, and academic milestones.
- Ensure messaging aligns with the brand identity and mission of United Charter High Schools.
Content Creation
- Capture and produce high-quality photo, video, and graphic content that highlights student achievements, classroom learning, college readiness, and community engagement.
- Write engaging captions, stories, and posts that reflect the voice of the organization.
- Produce short-form video content optimized for platforms such as TikTok and Instagram Reels.
Brand Management
- Maintain consistent branding across all social media platforms.
- Ensure all posts reflect the professionalism and educational mission of the network.
- Monitor online reputation and respond to comments or inquiries as appropriate.
Recruitment and Marketing Support
- Partner with the Talent Acquisition team to promote job opportunities and teacher recruitment campaigns.
- Support student enrollment marketing initiatives.
- Promote career fairs, open houses, and major network events.
Analytics and Performance Tracking
- Track and analyze key social media metrics including engagement, reach, follower growth, and campaign performance.
- Prepare monthly analytics reports for the central office leadership team.
- Use data to optimize content strategy and audience engagement.
Collaboration with Schools
- Work with principals and school staff to highlight events, achievements, and student stories.
- Provide guidance and best practices to campus-based staff managing school-level social media accounts.
Qualifications
Required
- Bachelor’s degree in Communications, Marketing, Journalism, or related field.
- 3–5 years of experience managing professional social media accounts.
- Strong writing, storytelling, and content creation skills.
- Experience with social media analytics tools.
- Proficiency in tools such as Canva, Adobe Creative Suite, or similar design software.
- Ability to capture and edit video content.
Preferred
- Experience working in education, nonprofit, or mission-driven organizations.
- Experience supporting recruitment marketing or employer branding.
- Familiarity with NYC charter schools or public education systems.
Skills & Competencies
- Social media strategy and campaign management
- Digital storytelling and brand development
- Content creation (photo, video, graphic design)
- Data analysis and reporting
- Project management and collaboration
- Strong written communication
Compensation and Benefits:
- Competitive salary based on experience
- Health, dental, and vision insurance
- FSA/HSA
- 8% Employer 403(b) contribution
- Opportunities for professional development and growth within the organization
Work Environment
- Hybrid network role with possible travel to all seven campuses
- Occasional evening or weekend availability during peak HR cycles
- Monthly board meetings (virtual)
Equal Opportunity
UCHS is an equal opportunity employer. We strongly encourage applications from individuals who reflect the diverse communities we serve and from those historically underrepresented in leadership roles.
Pay: $85,000.00 – $100,000.00 per year
Benefits:
- 401(k) 8% Match
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in New York, NY 10115
Title: Brand Strategist
Company: United Charter High Schools
Location: New York, NY
Category:
