Overview
Brand Marketing Manager Jobs in United States at Clarion Events Inc. – North America
Who is Clarion?
Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group, has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors, such as pop culture (anime), energy, technology, and fire and rescue.
We are proud to have been named a Great Place To Work® for four consecutive years, including 2026. This recognition reflects our commitment to building a culture grounded in passion, care, imagination, and trust. At Clarion, high performance and high support go hand in hand. We don’t just create industry-leading events; we create meaningful careers and a workplace where people can grow.
Does this sound like you?
Clarion Events North America is seeking a confident, customer‑centric Brand Marketing Manager to support end‑to‑end marketing execution for assigned events in a fast‑paced, high‑growth environment.
This role sits at the intersection of strategy, execution, and people leadership, requiring the ability to manage priorities up, down, and across the organization continuously throughout the day. Success demands curiosity about our industries and customers, strong collaboration, comfort in ambiguity, and the judgment to move quickly without being slowed down by over‑analysis.
The Brand Marketing Manager is accountable for driving growth across the full funnel, from year‑round audience development to conversion and registration, while aligning with Clarion brand standards, digital marketing processes, and our Marketing Excellence ways of working.
How you'll make an impact:
Customer‑Centric Campaign Planning & Growth Ownership
- Own the design and execution of audience‑led marketing plans aligned to overall event strategy, with clear accountability for audience growth, engagement, and registration outcomes.
- Translate event goals into segment‑based approaches, ensuring marketing tactics reflect different customer needs, behaviors, and motivations across the journey.
- Drive sustained growth of high‑quality attendee and exhibitor databases through always‑on inbound demand programs and campaigns rooted in customer intent.
- Bring a deep, adaptive understanding of conversion funnels, optimization levers, and the metrics that truly matter, adjusting plans quickly based on performance signals.
- Balance strategic thinking with decisive action: moving fast, testing often, and iterating without waiting for perfect information.
Brand, Creative & Messaging Stewardship
- Develop and apply clear messaging planks that align customer value propositions to priority segments.
- Maintain brand identity, voice, and messaging consistency across creative projects and copy.
- Ensure messaging remains consistent, differentiated, and relevant across channels and funnel stages.
- Partner across brand, content, and media teams to ensure strategies and tactics stay grounded in customer reality — not assumptions.
Performance Intelligence, Testing & Fast Learning
- Monitor campaign performance, pacing, and audience behavior throughout execution.
- Provide actionable intelligence, not static reports, translating results into clear insights, recommendations, and next steps for brand and commercial leaders.
- Embrace iterative testing and rapid learning, continuously refining strategy, messaging, journeys, and channel mix.
- Stay data‑driven while maintaining momentum: using insight to inform decisions, not delay them.
Workflow Leadership, Agility & Process Excellence
- Own marketing timelines, workflows, and handoffs to ensure work moves efficiently and accurately.
- Act as a proactive problem solver, identifying risks early and bringing solutions before issues escalate.
- Contribute to the development and evolution of scalable marketing processes that improve efficiency, collaboration, and the customer experience.
- Continuously challenge and improve how work gets done: optimizing both team productivity and client‑facing outcomes.
People Leadership: Managing Up, Down & Across
- Coach, support, and prioritize work for marketing coordinators with clarity and empathy.
- Operate as a player‑coach, confident in leading strategy while remaining hands‑on when needed to unblock progress or raise the bar.
- Foster curiosity, collaboration, and confidence within the team.
- Manage up with strong judgment and communication: aligning regularly with brand, commercial, and leadership partners through consistent planning and feedback cycles.
- Own, manage, and optimize relationships with external partners and vendors supporting both operational needs and brand promotion.
Cross‑Functional Collaboration & Commercial Alignment
- Partner collaboratively with sales, operations, content, media, digital, and event teams to ensure alignment and shared ownership of outcomes.
- Maintain ongoing, renewed communication with commercial leaders, making sure marketing direction reflects real revenue and growth needs.
- Represent marketing as a trusted, solutions‑oriented partner focused on results, not just execution.
How We Work: Marketing Excellence in Action:
Brand Marketing Managers at Clarion consistently demonstrate:
- Customer Centricity: Strategies, campaigns, and journeys designed around customer needs and behaviors.
- Curiosity: Deep interest in our industries, audiences, performance drivers, and emerging tools.
- Collaboration: Strong cross-functional partnerships built on trust and shared accountability.
- Data Driven Agility: Confident use of data to guide decisions without slowing momentum.
- Adaptability & Innovation: Willingness to test, learn, and evolve in a rapidly changing environment.
The skills & experience you'll need:
- 5 years of marketing experience
- Adaptability and willingness to experiment
- Strong analytical and data-driven mindset—agility to adapt quickly to changes, real-time data, and new opportunities
- Proficiency in utilizing marketing analytics to measure campaign success and inform strategic decisions
- Excellent written and verbal communication skills, with the ability to convey complex information in a clear and engaging manner
- Experience with events and/or trade shows is a bonus
- Experience with the following systems – specific platforms are not required for the role, but using these types of systems and an appetite to learn new ones are important. Project management, marketing automation, customer data platform, and lite-design use (Canva).
- Ability to travel to multiple events throughout the year
What’s in it for me?
- The salary range for this role is $60,000 -$70,000, with an opportunity for a bonus.
- Time to recharge: 15 days of PTO + 21 paid holidays – including the week of July 4th and our year-end holiday break, paid volunteer time, and more!
- Robust benefits package: medical, dental, and vision plans, HSA with employer contributions, FSA, voluntary life insurance, and more!
- We’ve got you covered: company-paid basic life insurance, plus 100% employer paid short- and long-term disability.
- Plan for tomorrow: 401(k) with employer match to help you build your future.
- See your work in action: travel nationwide to our shows and connect with leaders across diverse industries.
What’s it like working here?
We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top down, we promote:
· Work-life balance – we are flexible with you to allow you to be at your best on the job
· Leading by example and taking full responsibility for ideas, actions, and problem-solving
· Ensuring our employees have all the necessary tools to effectively perform their jobs
· Constantly identifying training needs to grow and develop our employees
· Failing forward faster – try new things, fail & learn, repeat!
Physical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms. While at events/shows, this job may require extensive standing and walking and some pulling and lifting of products, supplies and/or equipment.
Equal Employment
Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Title: Brand Marketing Manager
Company: Clarion Events Inc. – North America
Location: United States
Category:
