Overview
Brand Manager – Singha Beer (Thai Consumer) Jobs in Bangkok City, Thailand at Boon Rawd Brewery Co.,Ltd
Responsibilities:
- Develop and execute comprehensive brand strategies to strengthen Singha Beer’s positioning in the Thai market.
- Analyze market trends, consumer insights, and competitor activities to identify opportunities and threats.
- Lead 360-degree marketing campaigns across digital, traditional, and experiential channels to drive brand awareness and engagement.
- Collaborate with creative agencies to design and implement impactful branding, including above-the-line (ATL) and below-the-line (BTL) activities.
- Spearhead new product development and packaging innovations to meet changing consumer preferences.
- Manage rebranding and product repositioning initiatives to address evolving market dynamics.
- Conduct market research and analyze consumer behavior to refine targeting and improve communication strategies.
- Create unique brand experiences tailored to specific segments, including urban drinkers, tourists, office workers, and golfers.
- Work closely with the sales team to create tailored strategies for different sales channels (modern trade, traditional trade, and on-premise outlets).
- Monitor sales performance and provide actionable insights to improve execution.
- Develop point-of-sale materials (POSM) and trade promotions to boost visibility and drive sales in retail and on-premise locations.
- Strengthen relationships with key accounts to increase brand penetration and presence.
- Oversee brand marketing and trade budgets, ensuring efficient allocation and maximizing ROI.
- Plan and execute trade promotions to support sales targets while maintaining profitability.
- Partner with product development, sales, and supply chain teams to ensure seamless product availability and alignment of brand objectives.
- Work with external agencies and partners (e.g., TaylorMade, AIS) for co-branded campaigns and collaborations.
- Develop strategic partnerships with trade customers, hospitality venues, and key distributors to increase brand visibility and sales.
- Provide training and support to trade partners to enhance product knowledge and sales capabilities.
Qualifications :
- Bachelor's degree or equivalent in Marketing
- Minimum 7 years of experience in brand management and marketing with a proven track record of driving sales, preferably in leading beverage or dynamic food retail businesses
- Able to conduct market visits or marketing event during night shifts
- Should be comfortable participating in social or business settings where alcohol is served
Title: Brand Manager – Singha Beer (Thai Consumer)
Company: Boon Rawd Brewery Co.,Ltd
Location: Bangkok City, Thailand
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