Overview
Brand Manager- Running & Training Jobs in Bengaluru, Karnataka, India at PUMA Group
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
Position Summary: Build and scale PUMA India’s increasing momentum of Running and Training franchises while strengthening Puma’s credibility within culture & community.
Report to: Senior Brand Marketing Manager
Key Objectives:
- Lead the development and execution of integrated brand campaigns and marketing initiatives to drive brand aspiration, consumer engagement, and business growth.
- Own the annual brand marketing calendar, ensuring alignment with global brand strategy, local market priorities, and key commercial moments.
- Conceptualize and deliver large-scale experiential activations, including events, pop-ups, retail takeovers, and community initiatives that create meaningful consumer impact.
- Build, manage, and grow the PUMA’s on-ground community through always-on engagement programs, events, athlete/influencer relationships, and grassroots initiatives.
- Identify and cultivate strategic partnerships, creators, communities, and cultural opportunities that strengthen brand relevance and expand reach.
- Conduct deep-dive business, consumer, and market analysis to generate actionable insights and inform marketing decisions.
- Own performance tracking, evaluating business impact and translating learnings into future opportunities.
- Manage agency and vendor partners, marketing budgets, negotiations, and cross-functional stakeholder relationships
- Strong internal & external stakeholder management: Work closely with multiple external partners and internal stakeholders – Merchandizing, content, sales, Ecom & Retail teams to ensure desirable outcome
YOUR TALENT:
Eligibility Criteria And Functional Competencies Required:
- 4-6 years of experience. Prior experience within the sports, fitness, events is strongly preferred.
- Has experience in building brand experiences, community initiatives and has an extreme knack for creative thinking
- Strong relationship management skillset
- Ability to conduct, dissect and drive insights from all marketing efforts
- Budget management, vendor relationships
- Proven track record running influencer programmes and delivering consumer activations end-to-end
- Operationally reliable – pressure-tested, no task too small, accountable on timelines and budgets
- Proficient in PowerPoint and Excel; clear communicator in briefs, decks, and in the room its, influencers, and retail activation
PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
Title: Brand Manager- Running & Training
Company: PUMA Group
Location: Bengaluru, Karnataka, India
Category:
