Overview
Brand Manager – Brand & Creative Jobs in Delhi, India at GUS Global Services India Pvt. Ltd.
Brand Manager – Brand & Creative
Location: Delhi NCR | Experience: 6–10 years (minimum 6 years) | Reports to: Head of Marketing
Role Overview
The Brand Manager is the custodian of Pearl Academy’s digital-first brand system. This role defines how the brand looks, sounds, and scales across platforms, campaigns, and experiences. All physical expressions are adaptations of a central digital brand system.
Key Responsibilities
Brand Strategy & Narrative
– Own brand voice, tone, and narrative system
– Translate institutional strategy into brand stories
Creative Direction & Campaigns
– Lead campaign thinking and creative direction
– Approve all brand-led creative outputs
Digital-First Brand Surfaces
– Website brand expression
– Campaign KVs, films, digital assets
– Event brand expression and automation tone
Media & Channel Understanding
– Good understanding of media buying across digital and offline platforms (digital, OOH, print)
– Ability to evaluate media plans and ensure alignment with brand strategy
Agency & Partner Management
– Manage creative partners
– Collaborate with UI/UX and senior design
Brand Governance
– Maintain brand guidelines and asset libraries
Title: Brand Manager – Brand & Creative
Company: GUS Global Services India Pvt. Ltd.
Location: Delhi, India
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