Overview
Brand Manager Jobs in United States at SDI International
Brand & Concept Development
• Lead day-to-day brand management activities for Greenhouse concept centers, including positioning, value proposition, messaging frameworks, and tone of voice.
• Partner with external agencies to support development of concept brand foundations and external concept naming.
• Ensure brand intent is clearly translated into creative, messaging, and experience design inputs.
Consumer Insight & CSAT
• Design and manage consumer research initiatives, including qualitative, quantitative, and behavioral research.
• Own CSAT strategy for Greenhouse concept centers, including survey setup, execution, and integration across digital and in-center experiences.
• Monitor experience performance and donor sentiment, identifying key drivers of satisfaction and opportunity areas.
Strategy Translation & Activation
• Translate consumer insight, testing results, and CSAT findings into clear, actionable recommendations that improve donor experience, brand perception, and satisfaction.
• Support development of consumer marketing and go-to-market plans for concept center pilots.
• Contribute to test-and-learn initiatives, evaluate results, and apply insights to refine future concepts.
Cross Functional Partnership
• Partner closely with Digital Experience teams to ensure brand and experience consistency across platforms.
• Collaborate with Operations partners to align brand intent with in-center delivery.
• Work with the broader Greenhouse project team to support innovation, experimentation, and concept evolution.
Required
• 6–8 years of experience in brand management, consumer marketing, experience strategy, or related roles.
• Demonstrated experience supporting brand positioning, consumer research, and CSAT or customer experience measurement.
• Strong strategic thinking skills with the ability to synthesize insight into actionable recommendations.
• Experience partnering cross-functionally and influencing without direct authority.
• Clear communicator comfortable presenting findings and recommendations to senior stakeholders.
Preferred
• Agency management or agency-side experience.
• Experience working in test-and-learn, pilot-driven, or concept innovation environments.
• Exposure to regulated or high-consideration consumer categories.
Title: Brand Manager
Company: SDI International
Location: United States
Category:
