Overview
Brand Manager Jobs in Bangkok City, Thailand at Boot Room Co., Ltd (Ari)
Key Responsibilities
Brand Growth & Strategy
- Develop brand positioning and drive sustainable growth of the sport brand & product (Apparel / Equipment) through strategic brand management.
- Study and understand sports insight, trends, competitive, and consumer behavior translate into actionable brand strategies.
- Develop business opportunities, market segments, competitive analysis, and trends to strengthen brand identity and revenue according to the company's goal.
Product Innovation & Development
- Lead product innovation (Features, Function, Technology Material), define direction, and work closely with across departments (Planning, Design, Product Development, Merchandising).
- Manage product development pipeline productivity (Cost/Supplier/Production Management) for delivery quality aligned with client requirements.
Brand Communication & Marketing
- Build and strengthen brand communication by developing and executing integrated marketing strategies.
- Plan and manage seeding strategies, athlete/influencer/ambassador, and partnerships to develop brand loyalty.
- Oversee social media direction and content production tools to promote the brand consistently across channels.
- Collaborate with the MarCom, Creative, Content, Seeding, and Production teams to promote product-aligned messaging and visuals.
Cross-functional Collaboration & Execution
- Work closely with Sales, E-commerce, Retail, and VM teams to ensure strong go-to-market execution.
- Lead product launches, campaigns, and activations to build brand community.
- Monitor campaign performance and brand KPIs to continuously optimize strategy.
Qualifications
- Bachelor’s or Master's Degree in Business Administration, Marketing, Economics, or related field.
- 5-10 years of experience in Brand Manager, Merchandiser, Marketing, Business Development, and If you have experience in the sports retail business is a plus.
- Strong understanding of sport insights and trends, and able to apply to performance product development. (Sport Apparel and Equipment).
- Strong Strategic Thinking, Leadership & Team Management, Project Management, Problem Solving, Ownership, and Teamwork.
- Being passionate about football, running, or Sports is a plus.
- On Site 100%
Title: Brand Manager
Company: Boot Room Co., Ltd (Ari)
Location: Bangkok City, Thailand
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