Overview
Brand Manager Jobs in Vaughan, Ontario, Canada at MAV Beauty
About MAV Beauty
MAV Beauty is a fast-growing, global beauty company with a portfolio of high-performance brands across haircare, personal care, and beauty-led wellness. Headquartered in Vaughan, Ontario, our portfolio — Marc Anthony True Professional, Cake Beauty, Renpure, and Sky Organics — is supported by MAV Beauty’s brand-building platform, designed to empower distinct brand strategies while delivering the scale through close partnerships with established retail leaders in the US and Canada as well as Amazon. We are seeking strong leaders who are energized by ownership and motivated to make a meaningful impact.
The Opportunity
We are seeking a Brand Manager for Cake Beauty. This is a critical, high-impact role responsible for supporting the Brand Director in driving the day-to-day management, execution, and momentum of the brand. This is a hands-on role for a true go-getter — someone energized by pace, creativity, and ownership — who thrives in a dynamic environment with multiple concurrent projects.
The Brand Manager will play a central role in bringing innovation to life, supporting launches, managing core business initiatives, and ensuring flawless execution across functions and timelines. This role requires strong prioritization, agility, and resourcefulness, as well as a genuine passion for hair and body care, trends, and product performance.
About Cake Beauty
Cake Beauty is a Canadian-founded, vegan and cruelty-free hair and body care brand built on the belief that every day deserves cake. Known for its indulgent scents, whipped textures, and seriously effective hair and body rituals, Cake brings indulgence into the everyday.
Its role is to elevate the ordinary with addictive textures, delicious scents, and playful vibes that instantly boost mood and confidence. Each scent, texture, and swirl is a time machine, taking you back to your happiest memories: the first bite of birthday cake, licking frosting off a spoon, or a swirl of salted caramel on your tongue.
Who You Are
Deeply enthusiastic about haircare — from trends and consumer behavior to formulas, ingredients, and performance claims. You move quickly, think proactively, and take pride in getting things done well and on time.
You are:
- A self-starter with a strong sense of urgency and ownership.
- Highly organized and able to juggle multiple projects without losing momentum.
- Curious and eager to learn, especially when it comes to formulations and product development
- Creative and culturally aware, with a pulse on hair trends and what’s resonating with consumers
- Resourceful and solutions-oriented, finding ways to move work forward even with constraints
- A strong collaborator who partners effectively across functions
Key Responsibilities
Brand Execution & Support
- Support the Brand Director in executing brand strategy, priorities, and annual plans
- Manage day-to-day brand initiatives, ensuring timelines, deliverables, and cross-functional alignment stay on track
- Help translate consumer insights, trends, and performance data into actionable brand recommendations
- Maintain brand standards and consistency across all touchpoints
Portfolio & Innovation Support:
- Support innovation development from concept through launch, partnering with Product Development, Regulatory, and Operations
- Assist in managing project timelines, stage gates, and cross-functional inputs to ensure on-time, in-full launches
- Bring curiosity and growing expertise in formulas, ingredients, and performance claims to support product storytelling
- Help assess innovation and core initiatives for brand fit, relevance, and commercial impact
Communication & Launch Execution:
- Support go-to-market planning for innovation and key initiatives across Amazon and retail channels
- Partner with Marketing Communications to execute campaigns across digital, retail media, PR, influencer, and in-store
- Help develop launch briefs, product messaging, and sell-in materials
- Ensure executional excellence across content, packaging, and campaign touchpoints
Cross Functional Collaboration
- Work closely with Sales, E-commerce, Operations, Creative, and Marketing Communications teams to support brand priorities
- Support retailer needs, presentations, and follow-ups in partnership with the Brand Director
- Track action items, decisions, and next steps to keep projects moving forward
Performance Tracking & Analysis
- Monitor brand performance using POS, Amazon analytics, and internal reporting
- Support post-launch reviews and performance recaps, identifying key learnings and opportunities
- Assist with budget tracking, forecasts, and marketing investment management
Key Qualifications & Experience
- 3+ years of brand management or marketing experience within beauty, haircare, or adjacent CPG categories
- Demonstrated passion for beauty and haircare, with a strong interest in trends, products, and formulas
- Strong presentation skills, with the ability to create clear, visually compelling, and well-structured decks that tell a concise story
- Comfortable working in Excel, with the ability to analyze data and extract actionable insights
- Strong organizational and prioritization skills in fast-paced environments
- Analytical mindset with the ability to interpret data and translate it into insights
- Excellent communication and collaboration skills
- Comfortable working with urgency, ambiguity, and evolving priorities
- Bachelor’s degree in Marketing, Business, or a related field
Additional Job Details:
- Location: 4 days on-site at 100 New Park Place in Vaughan, ON.
- Posting Type: Existing vacancy
- Compensation: Annual base salary of $80k – $115k
- In addition, this role is eligible for an annual target bonus of 10% based on individual and company performance. Note: actual compensation is determined by factors including skills required and experience.
- Use of AI: We do not use AI in the recruitment process. The hiring team reviews and screens all resumes and selects candidates directly for interviews and offer.
Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact [email protected] to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.
Title: Brand Manager
Company: MAV Beauty
Location: Vaughan, Ontario, Canada
Category:
