Overview
Brand Manager Jobs in Hong Kong, Hong Kong SAR at Carlsberg Group
At Carlsberg, we thirst for Great People, Great Brands & Great Moments. We never settle where we are, but always thirst for the better. This passion will continue to burn & forever keep us thirsty. We are inviting dynamic, passionate & professional talent to join Carlsberg Hong Kong on this ambitious journey.
We are seeking a Brand Manager for one of our flagship brands. You will be the primary guardian of the brand’s equity and commercial performance. You will lead the development and execution of 3-year strategic visions and annual brand plans. This role requires a blend of creative storytelling, strict commercial discipline (P&L ownership), and the ability to lead high-impact activations in the music, sports, and lifestyle spaces. This role is based in Hong Kong, reporting to the Marketing Director, HK & TW.
What you'll be doing:
1. Strategic Planning & brand management
- Responsible for the development of a 3 year strategic brand plan. Own and deliver the annual brand plan, unlocking the growth potential both in term of building brand equity and specific channels growth.
- Accountable for building a rolling 18 month brand plan as part of Company’s commercial business planning process, detailing all aspects of the media touch points.
- Lead the development of breakthrough consumer programs (which will include ATL, BTL and sub-trade channels facing programs) including an inclusion of influencer marketing programs as well as several unique music, and sports programs etc…
- Full P&L responsibility for the assigned portfolio of brands
2. Collaboration & Integration
- Principal management (if needed) to work and collaborate with different Agency Brand Principal delegates to report and keep tracking of brands performance as per annual plan.
- Lead a cross functional and agency working team (which includes but is not limited to the global and regional brand custodians, agencies, channel marketing, sales, consumer insights, and other business departments) fostering and building a strong multi-functional team.
3. Analysis and Reporting
- Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working extensively with channel marketing and sales teams is a must.
4.Research
- In collaboration with the Insight Manager perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programs.
5.Competitive Analysis and Implications
- Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.
What we're looking for:
Education:
- Bachelor’s degree in Marketing or a related Business discipline.
Experience:
- Minimum 7 years of relevant experience in brand marketing, preferably in the FMCG or alcohol sectors within multinational companies.
- Candidates with more experience may also be considered for a senior-level role.
Skills & Attributes:
- Commercially minded with entrepreneurial thinking and sound business judgment
- Strong planning, organizing, and execution discipline
- Creative, innovative, and skilled in developing concepts and strategies
- Resilient, able to cope with pressure and setbacks
- Persuasive communicator with strong influencing capabilities
- Proven leadership, people management skills and cross-functional collaboration
- Excellent interpersonal skills with strength in relating and networking
- Results‑driven with a strong customer focus and commitment to delivering outcomes
- Agile and adaptable, especially in dynamic and changing environments
- Fluent in Cantonese and English; proficiency in Putonghua is a plus
Personal data collected will be treated in the strictest confidence and only for recruitment purposes. Applicants who are not contacted within 2 months may consider their applications unsuccessful.
Carlsberg will retain the applications for a maximum of six months and may refer suitable applicants to other vacancies within the company.
Title: Brand Manager
Company: Carlsberg Group
Location: Hong Kong, Hong Kong SAR
Category:
