Overview
Brand Manager Jobs in Bengaluru, Karnataka, India at Kapiva
About Kapiva:
Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers.
Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc) and are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.
About the Role:
We are seeking a Brand Manager to join at Kapiva. This is a high-ownership role where you will be responsible for taking new categories from 0 → 100 Cr in 2 years. You will work at the intersection of product development, consumer insights, P&L ownership, and go-to market strategy, while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.
Key Responsibilities
Product Development & Lifecycle Management
● Partner with R&D and supply chain to define product roadmaps – from concept to launch.
● Identify levers to optimize product-market fit, profitability, and portfolio expansion.
Consumer Insights & Market Intelligence
● Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey.
● Conduct competitive benchmarking and leverage insights to refine positioning and messaging.
Creative & Marketing Execution
● Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.
● Develop brand narratives and drive execution across digital, marketplace, and offline channels.
P&L & Forecasting
● Own category P&L including sales, pricing, discounting, margins, and bottom line.
● Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets.
Desired Candidate Profile
● 2+ years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles.
● Strong understanding of digital-first brand building and P&L management.
● Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing.
● Analytical mindset with comfort in working with dashboards, insights, and financials.
● Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.
● MBA from Tier-1 / Tier-2 institute preferred.
Why Join Us?
● Opportunity to build new categories from scratch at one of India’s fastest-growing Ayurvedic D2C brands.
● Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.
● Autonomy, ownership, and room to experiment in a high-growth environment.
● Purpose-driven work – build products that improve consumer health and wellness.
Title: Brand Manager
Company: Kapiva
Location: Bengaluru, Karnataka, India
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