Overview
Brand Manager Jobs in Manchester Area, United Kingdom at PAX
Job Overview:
The core brand management role takes end-to-end responsibility for brand development and operation across the UK market. You will focus on refining brand positioning, upgrading brand identity, creating original content, and building a strong brand image. You will ensure consistent, high-quality brand delivery across all channels, align with local aesthetics, and continuously elevate the brand’s influence in the UK.
Key Responsibilities:
- Define, refine, and iterate the overall brand positioning and tone for the UK market. Tailor the brand image towards local consumer culture, aesthetic, and market Trends.
- Oversee the optimisation and implementation of brand identity and visual guidelines, and unify visual design, copywriting and communication styles across all online and offline channels to maintain consistent brand presentation.
- Conceptualise and produce original brand content tailored to local communication scenarios and audience preferences, supporting brand campaigns, events and influencer collaborations.
- Manage brand reputation and public perception. Monitor brand sentiment and audience feedback locally, and adjust communication strategies and brand image accordingly.
- Collaborate with PR, marketing procurement, and field marketing teams on advertising, event sponsorships, music festivals, and influencer projects, and enforce strict brand standards throughout all initiatives.
- Monitor competitor activities and industry trends in the UK, develop brand improvement plans and long-term operational strategies to enhance brand recognition and market competitiveness.
Requirements
- Built career in the UK with in-depth knowledge of local aesthetics, consumer culture and brand communication practices. Hold the full right to work full-time in the UK.
- Bachelor’s degree or above; a degree in Marketing, Communications or related disciplines is preferred.
- 8+ years of experience working as a Brand Manager within the FMCG industry with a proven track record in brand management, positioning, and content creation. Hands-on experience in end-to-end brand operations is required.
- Exceptional aesthetic judgement, strategic brand thinking and creative capabilities, with the ability to independently deliver brand system optimisation, content planning and brand upgrade projects.
- Comprehensive understanding of mainstream aesthetics, youth consumer trends and brand communication rules in the UK. Experience working for overseas consumer electronics or lifestyle brands is highly desirable.
- Sharp logical thinking and strong execution. Excellent cross-functional collaboration and project delivery skills, with meticulous attention to brand details and communication quality.
About PAX:
PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.
Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.
In 2025, PAX completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.
Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.
Title: Brand Manager
Company: PAX
Location: Manchester Area, United Kingdom
Category:
