Brand Manager Jobs in Ho Chi Minh City, Vietnam at Beiersdorf

JOB PURPOSE

This role plays a critical part to take full ownership of the assigned category/ product lines by leading the brand development strategy & plan including budget responsibility, revenue growth management strategy, research and insights generation, future category opportunities and integrated marketing communication activation.
In addition, the job holder also plays an important role to build team capabilities, operating effectiveness, driving positive one team spirit, and establish a collaborative culture based on the Beiersdorf’s Core Values across the Marketing Team and within the organization.

PRINCIPAL ACCOUNTABILITY – MINIMUM REQUIREMENT

1.Marketing Strategy

Business Plan: Responsible for developing marketing strategy & growth strategy to achieve business objectives for assigned category/ product lines.
Conceptual Thinking: Localize & develop brand strategy & execution based on Regional strategy & local Consumers insights.

2.Consumer Understanding

Insights: Deeply & continuously listen and understand our consumer and customer and generate valuable insights through consumer data/ observation/ tracking to identify opportunities for brand differentiation.
Market Understand: Interpret Market researches from Regional and adapt properly to withdraw business implication.
Competition Watch: Regularly analyze and withdraw business implications.

3.Launch & Relaunch

Develop clear strategy & focus & back up scenarios in cooperation with different stakeholders for the launch/ relaunch owned.
Projects management: Ensure all NPDs are executed on-time in full and achieve all KPIs.
Stakeholders management: Well communicate with Regional, Local internal teams.

4.Media Strategy & Communication Plan

Communication strategy: Develop and implement comprehensive brand communication strategies based on brand objectives, allocated budget & resource.
KOL & Social: Develop strategy, execution plan & excellent conduct KOL & Social outreach.
Media Efficiency: Work well with agency for Media plan & execution, judge and track media plan and control target achievements post-campaign regularly.
Brand Creative Assets: Ensure all assets are adapted properly & promptly from Regional to local and aligned with Brand Image & Guideline & all stakeholders.

5.Assortment management

Assortment strategy: Utilize market understanding & consumer insight to form assortment strategy.
Pricing: Develop pricing strategies that align with brand positioning and market competitiveness.

SPECIAL REQUIREMENT

1.Education

2.Working Experiences

Min. 3 year working experience in Brand Management or equivalent field in Marketing in FMCG (cosmetic is preferable).

3.Competencies

4.Skills

Very fluent in English & Vietnamese in speaking & writing.
Can-do & supportive mindset.
Strong leadership; high collaborative spirit.
Strong entrepreneurial, passionate and ownership mindset.
Strong analytical thinking, problem-solving ability, sense of urgency.
Effective planning and project/time management.
Strong presentation, negotiation skills being persuasive & effective.
High creative to adapt creative properly to all platforms and other requirements.
Strong communications skill with internal & external, especially with Celebrity, KOLs

Title: Brand Manager

Company: Beiersdorf

Location: Ho Chi Minh City, Vietnam

Category:

Creative Job Zone