Overview
Brand Manager Jobs in United States at Custom Brand Service
Brand Manager – Custom Brand Service
Marketing Leadership & Client Partnership Role
About Us
Custom Brand Service is a growing web design and digital marketing agency specializing in Shopify development, Google Ads management, and comprehensive digital marketing solutions. We manage a portfolio of approximately 160 clients across retail, fashion, and e-commerce industries. Our team includes brand managers, web administrators, designers, and a creative director working collaboratively to deliver exceptional results for our clients.
ROLE OVERVIEW
You are the marketing brain for your assigned brands. This is a leadership position where you set the marketing agenda, drive strategy, and develop deep 1:1 relationships with each client. You must truly understand each brand's voice, business objectives, and market position to provide expert marketing guidance.
This is NOT: An execution role focused on creating emails, updating websites, or administrative tasks.
You will delegate tactical work while maintaining strategic oversight.
This IS: A consultative leadership role where you advise clients, develop comprehensive marketing
strategies, build trusted relationships, and drive measurable business results.CORE RESPONSIBILITIES
1. Strategic Marketing Leadership (40% of time)
Own the marketing strategy for each assigned brand
Conduct market research, competitive analysis, and identify growth opportunities
Develop comprehensive monthly marketing plans aligned with business objectives
Set clear KPIs and track performance metrics
Proactively identify opportunities to expand client services or leverage new technologies
Present data-driven recommendations to clients with confidence
Challenge clients constructively when their requests don't align with marketing best practices
Time Allocation Target: 15-20 hours/week
2. Client Relationship Management (30% of time)
Build and maintain deep 1:1 relationships with every brand owner/decision-maker
Conduct regular strategic meetings (minimum bi-weekly, preferably weekly)
Truly understand each brand's voice, values, target audience, and competitive position
Act as trusted marketing advisor – clients should view you as their marketing expert
Proactively communicate progress, challenges, and opportunities
Manage client expectations with transparency and professionalism
Be comfortable being uncomfortable – have difficult conversations when needed about
budget, strategy, or performance
Time Allocation Target: 12-15 hours/week
3. Team Leadership & Project Oversight (20% of time)
Delegate email writing, web updates, and execution tasks to appropriate team members
Provide clear creative direction and brand guidelines to designers and web admins
Review and approve all client-facing deliverables for brand alignment
Mentor junior team members on brand strategy and client communication
Coordinate cross-functional collaboration between design, web, and strategy teams
Monitor project timelines and ensure delivery meets quality standards
Time Allocation Target: 8-10 hours/week
4. Brand Voice Development & Content Strategy (10% of time)
Document and maintain brand voice guidelines for each client
Ensure all marketing communications reflect authentic brand voice
Develop messaging frameworks and content pillars
Train team members on brand-specific communication standards-
Evolve brand positioning as market conditions change
Time Allocation Target: 4-5 hours/week
REQUIRED COMPETENCIES
Marketing Expertise
Minimum 3-5 years marketing experience, preferably with multiple brands
Deep understanding of email marketing, social media, content strategy, and digital advertising
Experience with Klaviyo, Shopify, Google Analytics, and Meta advertising platforms
Proven track record of driving measurable business results (revenue, engagement, conversions)
Strong analytical skills – comfortable interpreting data and making strategic recommendations
Leadership & Communication
Confidence to lead client conversations and set the marketing agenda
Excellent presentation skills – can articulate strategy clearly to clients
Comfortable having difficult conversations about budget, performance, or strategy changes
Strong project management and delegation skills
Ability to mentor and guide junior team members
Professional written and verbal communication
Relationship Building
Natural relationship builder who genuinely enjoys getting to know clients
Emotional intelligence and ability to read client needs/concerns
Proactive communicator who keeps clients informed
Patient and empathetic while maintaining professional boundaries
Builds trust through consistency, expertise, and follow-through
Strategic Thinking
Think like a business owner, not just a marketer
Able to connect marketing tactics to business objectives
Identify opportunities others miss
Balance creativity with data-driven decision-making
Long-term strategic thinking vs. short-term reactive planning
Brand Understanding
Ability to quickly understand and internalize different brand voices
Appreciation for luxury/design brands and their unique positioning-
Cultural awareness and sensitivity to brand values
Maintain brand consistency across all touchpoints
WHAT YOU WILL NOT DO
To clarify expectations, brand managers should NOT be spending significant time on:
❌ Uploading products or updating website content (delegate to web admin)
❌ Creating graphics or designing emails (delegate to designers)
❌ Administrative tasks like organizing folders or updating spreadsheets
❌ Technical troubleshooting or website fixes
❌ Social media posting or content creation
You WILL: Provide strategic direction for all these activities, review final deliverables, and ensure they align with brand strategy.
SUCCESS METRICS (KPIs)
Client Relationship Metrics
40-50% of billable hours spent on client-facing work (meetings, strategy, communication)
Minimum bi-weekly strategic meetings with each brand
Client satisfaction scores consistently above 8/10
Client retention rate above 90%
Evidence of deepening client relationships (increased services, referrals, testimonials)
Strategic Leadership Metrics
Documented brand voice guidelines for 100% of assigned brands
Comprehensive monthly marketing plans delivered on time for all brands
Proactive strategy recommendations presented to clients (minimum 2 per client per quarter)
Measurable improvements in client KPIs (email open rates, conversion rates, revenue)
Successful identification of upsell opportunities or service expansions
Team Leadership Metrics
-Appropriate delegation of tactical tasks to team members
Quality of creative direction and feedback provided to team
Team member satisfaction with brand manager leadership
Reduction in brand manager time spent on execution tasks (target: <30%)
REQUIRED TOOLS & PLATFORMS
Must have working knowledge:
Klaviyo (email marketing)
Shopify (e-commerce platform)
Asana (project management)
Google Analytics/Meta Business Suite (analytics)
Canva (brand guidelines, review creative)
Nice to have:
Facebook Ads Manager
Google Ads
Attentive or other SMS platforms
Faire or other wholesale platforms
COMPENSATION & STRUCTURE
Position: Brand Manager (1099 Contractor, Remote)
Minimum Hours: 30-35 billable hours per week
Performance Reviews: Every 6 months
Benefits:
-Flexible remote work schedule
Bi-weekly payment via direct deposit
Professional development opportunities
Exposure to diverse luxury/design brands
Uncapped bonus structure
Referral fees
REPORTING STRUCTURE
Reports to: Executive leadership
Works closely with: Design team, Web development team, CEO/Founder
Manages: Project execution through delegation to specialistsAPPLICATION REQUIREMENTS
Please submit:
1. Resume highlighting marketing leadership experience
2. Cover letter specifically addressing:
Your approach to building client relationships
Example of a strategic marketing recommendation you made and its impact
How you balance strategic thinking with tactical execution
3. Case study or portfolio showing:
Marketing strategy you developed for a brand
Measurable results you achieved
Evidence of client relationship management
Interview Process:
Initial screening call (30 min)
Strategic marketing challenge presentation (candidates will prepare a brief marketing strategy for
a sample brand)
Final interview with the leadership team
ABOUT CUSTOM BRAND SERVICE
Custom Brand Service is a Connecticut-based digital marketing and design agency specializing in luxury
e-commerce brands. As a Shopify Expert Partner, we provide comprehensive marketing, design, and technical support to small and mid-sized fashion, jewelry, and design brands.
We value:
Strategic thinking over busy work
Client relationships built on trust and expertise
Proactive leadership rather than reactive execution
Continuous improvement and professional growth
Collaboration across specialized team membersTO SUCCEED IN THIS ROLE, YOU MUST:
✅ Be genuinely passionate about brands and marketing
✅ Enjoy building relationships and having regular client conversations
✅ Think strategically and see the big picture
✅ Be comfortable leading and setting the marketing agenda
✅ Delegate effectively and trust team members
✅ Communicate proactively and transparently
✅ Take ownership of client success
✅ Be data-driven in recommendations
✅ Understand luxury/design brand positioning
✅ Continuously learn and stay current with marketing trends
- This job description reflects our commitment to elevating the Brand Manager role from tactical execution to strategic leadership. We're looking for marketing professionals who want to be true partners to their clients and drive meaningful business results.
Title: Brand Manager
Company: Custom Brand Service
Location: United States
Category:
