Overview
Brand Head Jobs in Durban, KwaZulu-Natal, South Africa at Mr Price Group
The Brand Head (Digital and Social) is an analytical and creative thinker with experience in leading teams, a strong understanding of digital and social marketing channels, and expertise in implementing strategies aligned with marketing objectives to drive brand awareness, engagement, and revenue.
Responsibilities
- Lead the vision, ideation, analysis, and execution of the social media and digital brand strategies to drive brand awareness, engagement, sales and align with business goals.
- Lead the content planning for the site as well as the seasonal digital campaigns from strategy to execution.
- Lead the social team in strategic thinking across channels, calendar planning, content, including reactive/topical content, and reporting.
- Oversee the community management of all social platforms as well as social media crisis/risk management.
- Ensure clear, concise briefs are developed and communicated to the creative team and that all work delivered is on brand/brief.
- Stay current with digital trends/platforms/technologies, current benchmarks and audience preferences/behaviors to inform the strategy and provide insight to the wider team.
- Analyze and report on social media platforms and identify opportunities to build content and strategies accordingly.
- Monitor key performance metrics and social media analytics to measure the impact and effectiveness of your campaigns and drive continuous improvements across campaigns seasonally.
- Work closely with relevant stakeholders in brand, e-commerce, and merch teams to maximize social media and digital opportunities.
- Coach, guide, and mentor your team.
Minimum requirements
- A Degree or Diploma in Marketing, Strategic Brand Management, Corporate Communication, or a related field.
- Minimum of 5 years’ experience leading social and digital marketing initiatives, preferably for a large fashion retail brand.
- Proven leadership experience managing Digital (websites, apps, emailers, eCommerce) and Social Media platforms (e.g., Facebook, TikTok, Instagram), with a passion for fashion, current trends, and creating fresh ideas.
- Advanced understanding of social and digital metrics, analytics, and reporting.
- Demonstrated experience operating at a leadership level within digital and social environments.
- Industry experience within fashion retail, broader retail, or FMCG sectors is essential.
Advantageous
- Relevant digital and/or social media certifications.
- Hands-on experience managing both paid and organic social media strategies.
Attributes and Skills
- Demonstrated strategic thinking and content management skills.
- Strong leadership and collaboration ability (must have led a team).
- Highly agile and adaptable.
- Strong analytical and problem-solving skills, with a creative eye.
- Strong budget management capability.
- Ability to manage multiple projects simultaneously while delivering strong results.
- Excellent communication skills, both written and verbal.
Mr Price is an equal opportunity employer committed to Employment Equity
Title: Brand Head
Company: Mr Price Group
Location: Durban, KwaZulu-Natal, South Africa
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