Overview
Brand & Creative Manager Jobs in Nairobi County, Kenya at Kitu Kali
About us
Kitu Kali is a proudly African-inspired apparel and footwear brand with eight retail stores across Kenya and a growing online presence. We design for the bold — blending contemporary style with a deep sense of African identity. Our customers are high-end locals and discerning tourists who expect quality, authenticity, and a strong brand point of view. We are looking for a creative force to take our brand to the next level.
The role
As our Brand & Creative Manager, you will own the full creative and marketing output of Kitu Kali. This is a hands-on role — you will be equal parts strategist, creative director, and project manager, responsible for how the world sees and experiences our brand every month.
What you will do
- Lead end-to-end production of photo and video shoots — conceptualising the creative direction, sourcing and briefing models, photographers, and videographers, and managing shoots from prep to final delivery.
- Develop monthly brand campaigns that are original, culturally relevant, and commercially driven — keeping Kitu Kali top of mind across our target audience.
- Serve as the primary liaison with our social media and media buying agencies — briefing, reviewing, and holding them accountable to brand standards and performance.
- Partner with the malls and retail environments we operate in to conceptualise and execute in-store activations, pop-ups, and traffic-driving initiatives.
- Manage and maintain a consistent brand voice and visual identity across all touchpoints — digital, in-store, and print.
- Track and report on campaign performance and brand metrics, and use those insights to improve future work.
What we are looking for
- 3–6 years of brand, marketing, or creative experience — ideally within fashion, lifestyle, or retail.
- Proven experience producing lifestyle or fashion photo/video shoots end to end.
- Strong creative instincts with an eye for what looks good and what resonates culturally.
- Comfortable managing agencies, freelancers, and external partners.
- Organised, self-directed, and able to manage multiple projects simultaneously.
- Excellent communication skills and strong attention to detail.
Nice to have
- Experience with African fashion or lifestyle brands.
- An existing network of Nairobi-based creatives — photographers, models, stylists.
- Basic hands-on content creation skills (shooting reels, light editing).
- Experience running in-mall or retail activations.
- Familiarity with paid social (Meta Ads) and understanding of media planning basics.
What we offer
- A creative leadership role with real ownership and visibility across a growing brand.
- A collaborative, founder-led environment where good ideas move fast.
- Staff wardrobe allowance and generous employee discount.
- Competitive salary commensurate with experience.
Title: Brand & Creative Manager
Company: Kitu Kali
Location: Nairobi County, Kenya
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