Overview

Brand & Content Stratgy Lead Jobs in Singapore, Singapore at MIJ Hub | My Inspiring Journey

About MIJ Hub

MIJ Hub is a fast-growing special needs organisation supporting individuals aged 4 to 40 through education, vocational training, employment pathways, and community integration

.Beyond our core education programmes, MIJ is building a wider ecosystem of mission-driven ventures, including a specialty café, an e-commerce brand, and a new international special education model in Malaysia

.We operate with the pace and ambition of a growth-stage organisation, while staying anchored in a mission that creates real impact for individuals with special needs and their families

.
Job Title: Brand & Content Strategy Lea

d
We are looking for a Brand & Content Strategy Lead to shape how MIJ Hub and its related brands communicate, grow, and connect with their audienc

es.Working alongside the Growth Marketing Manager, you will own content strategy, copy, storytelling, and creative direction across multiple brands, campaigns, and launches. This is a fast-paced, 0→1 role for someone who enjoys ambiguity, moves quickly, and can turn broad ideas into strong customer-facing conte

nt.
Key Responsibili

ties
1. Turn Business Goals Into Content Str

ategyOwn content direction across MIJ Hub and its related br

  • ands.Translate growth goals into content pillars, campaign angles, messaging frameworks, and rollout p
  • lans.Build content strategies that support awareness, trust, acquisition, conversion, and engage
  • ment.Understand what each audience needs to hear before they take ac
  • tion.Shape brand voice and storytelling across platforms and customer jour
  • neys.Turn broad direction into clear content plans without waiting for perfect br

iefs.
2. Own Messaging From Concept to Final

OutputLead the thinking and writing behind key content and campaign assets a

  • cross:Social media c
  • ontentPaid ad
  • anglesLanding pages and campaign
  • pagesWhatsApp and email
  • flowsBrochures and
  • flyersDecks and present
  • ationsEvent colla
  • teralsParent, partner, customer, and community communic

ations
3. Generate Performance Driven Content that Drives Con

  • versionCreate content that builds trust, answers objections, and moves people closer to
  • action.Improve hooks, headlines, captions, CTAs, storytelling, and content str
  • ucture.Make parent-facing and customer-facing content sharper and more audience-re
  • levant.Ensure brochures, decks, ads, videos, and social content feel modern and cr
  • edible.Use feedback and performance insights to improve future c

ontent.
4. Lead Creative Direction and Tea

  • m OutputBrief designers, videographers/editors, and marketing executives
  • clearly.Turn campaign ideas into visual, video, and content di
  • rection.Review creative work before it reaches senior man
  • agement.Give feedback that improves copy, design, video, and story
  • telling.Help the team prioritise when multiple campaigns and brands are moving
  • at once.Raise the overall quality bar of the content f

unction.
5. Build Campaigns Across the Fu

ll FunnelWork closely with the Growth Marketing Manager to ensure content supports the full customer journe

  • y across:Awareness and brand
  • -buildingParent education and trust
  • -buildingLead generation, enquiry and consultation c
  • onversionOpen houses a
  • nd eventsProduct and social enterprise
  • launchesCommunity
  • campaignsRetention and e

ngagement
6. Test, Learn, and Scale

What WorksLead content experimentation across platforms and

  • campaigns:Test new hooks, formats, angles, and storytelli
  • ng styles.Develop short-form videos, carousels, founder-led content, educational content, transformation stories, vox pops, and campaign-le
  • d content.Use data, comments, enquiries, and sales feedback to improve futur
  • e content.Move beyond recycled content and actively find better ways to engage

audiences.
7. Manage Multi-Brand Priorities in a Fast-Moving

EnvironmentWork across a growing portfolio of brands and i

  • nitiatives.Special education and parent-fa
  • cing brandsSocial enterp
  • rise brandsF&B and product
  • -led brandsCommunity events and p
  • artnershipsRegional expansi
  • on projectsCampaigns for both awareness and
  • conversionYou must be able to switch between audiences, tones, and objectives while maintaining quality a

nd clarity.

Requireme

  • nts
    Must-Have4–6 years of releva    nt experience in content strategy, brand communications, campaign marketing, creative strategy, editorial, social media, or growth-r
  • elated roles.A strong portfolio of written and campaign work across formats such as social content, ads, landing pages, brochures, decks, campaign pages, or email/Wh
  • atsApp flows.Proven track record of content work that supported measurable outcomes, such as lead generation, enquiries, bookings, sales, engagement growth, or
  • brand growth.Strong creative judgement, with the ability to assess whether copy, design, video, and storytelling are clear, modern, audience-facing, and b
  • rand-aligned.Experience working with creative resources, such as designers, videographers, editors, agencies, freelancers, or juni
  • or marketers.Experience in fast-moving environments where multiple projects, shifting priorities, and incomplete briefs were par

t of the job

  • .
    Good to HaveBackground in startups, growth-stage companies, agencies, corporate brand teams, or multi-brand
  • environments.Exposure to performance marketing, paid campaigns, landing pages, CRM journeys, or customer acquis
  • ition funnels.Experience with education, parenting, healthcare, lifestyle, F&B, premium service, or impact-

driven brands.

Title: Brand & Content Stratgy Lead

Company: MIJ Hub | My Inspiring Journey

Location: Singapore, Singapore

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