Overview
Brand & Communications Strategy Jobs in Bangkok, Bangkok City, Thailand at American Express
Job Description
This role is responsible for driving both brand governance and communication strategy across ICS, ensuring all customer-facing communications are not only compliant and consistent, but also effective, insight-led, and aligned with business objectives. The role partners closely with Product, Partnership, and Acquisition teams to shape end-to-end communication strategies that strengthen brand impact and customer engagement.
Responsibilities
- Brand Governance & Quality Excellence Oversee and review IMH submissions to ensure accuracy, compliance, and alignment with brand standards, while continuously improving turnaround time and quality.
- Communication Strategy Development Partner with Product, Partnership, and Acquisition teams to develop clear, compelling, and customer-centric communication strategies across campaigns and touchpoints.
- Campaign & Messaging Optimization Provide strategic input on messaging frameworks, value propositions, and content direction to enhance effectiveness and consistency across channels.
- Cross-functional Collaboration Act as a key liaison between marketing teams and CA&C to ensure alignment between business objectives, brand strategy, and execution.
- Process Improvement & First-time Quality Identify recurring issues and work with teams to improve briefing quality, reduce rework, and increase efficiency in campaign development.
- Stakeholder Enablement Coach and guide stakeholders on both brand standards and effective communication practices, elevating overall marketing quality across functions.
- Brand Strategy Integration Support broader Brand Strategy initiatives and contribute to building a cohesive, 360-degree brand experience across all ICS communications.
- Capability Development Build expertise across brand management and marketing communications, with a focus on evolving into a strategic partner to the business.
Qualifications
- Bachelor’s degree in any field.
- Strong analytical and problem-solving skills; proficient in Excel, Presentation and data analysis.
- Ability to manage challenges and work effectively within constraints.
- Strong project management and prioritization skills, with the ability to handle multiple projects simultaneously.
- Excellent time management and organizational skills.
- Collaborative team player, able to work effectively in diverse and multicultural environments.
- Proactive, creative, and solution-oriented mindset with a focus on innovation.
- Strong communication and stakeholder management skills.
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About The Team
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Title: Brand & Communications Strategy
Company: American Express
Location: Bangkok, Bangkok City, Thailand
Category:
