Overview
Brand Activation Specialist Jobs in Jakarta, Indonesia at Velixir Parfums
As our Brand Activation Specialist, you will take full ownership of conceptualizing, planning, and executing on the ground brand activations, from immersive pop up booths to high profile launching events. Your primary mission is to turn passive consumers into active brand advocates, creating high energy offline touchpoints that drive foot traffic, generate massive user generated content, and directly boost retail conversion.
Key Responsibilities
- Conceptualize and execute end to end offline brand activation strategies, including pop up store setups, community gatherings, brand collaborations, and beauty exhibitions.
- Lead project management for all event logistics, working closely with space providers, production vendors, sound engineers, and visual designers to ensure flawless event execution.
- Collaborate with the marketing and creative teams to build highly instagrammable setups that encourage physical visitors to post, tag, and create viral digital content on site.
- Manage activation budgets meticulously, negotiating favorable terms with vendors, venue owners, and agencies to maximize return on experience and sales ROI.
- Direct on site event staff, brand ambassadors, and beauty advisors to ensure superior customer service and accurate storytelling of fragrance notes.
- Track and analyze post event metrics, evaluating foot traffic, lead acquisition, direct sales revenue, and digital social media reach generated from each activation.
- Monitor competitor event strategies and experiential marketing trends within the beauty and lifestyle space to continually innovate our brand experiences.
Requirements
- Bachelor’s degree in Marketing, Event Management, Communications, Public Relations, or a related field.
- Minimum 1 to 2 years of hands on experience in Brand Activation, Event Management, or Experiential Marketing, preferably within the FMCG, beauty, personal care, or lifestyle industry.
- Strong network of reliable production vendors, booth builders, event venues, and talent agencies across major metropolitan areas.
- Exceptional project management and budget management skills with a proven track record of delivering successful, high footfall events on time.
- Excellent negotiation, communication, and leadership abilities to direct multifaceted teams and third party contractors under pressure.
- Highly creative mindset combined with practical problem solving skills and strong physical stamina for on site event supervision and setup.
- Self motivated, highly adaptable, and willing to work flexible hours including weekends during active event launch dates.
Title: Brand Activation Specialist
Company: Velixir Parfums
Location: Jakarta, Indonesia
Category:
