Overview
Audience & Platform Growth Manager, Digital Studio – FTC Jobs in Greater London, UK at Sony Pictures Entertainment, Inc
Position: Audience & Platform Growth Manager, Digital Studio – 12 Month FTC
Location: Greater London
Please note that this role is based in the United Kingdom. To enable us to meet the statutory and regulatory obligations of the United Kingdom immigration system, you must have the appropriate immigration permission needed to work and reside in the United Kingdom for the duration of the employment.
To be considered, please apply with your CV and include a cover letter with one You Tube or social video you believe performs exceptionally well, and briefly explain:
- Why the video works from an audience and algorithm perspective
- What the creator did well in terms of title, thumbnail, hook and format
- How you might package or distribute the same video differently to increase its reach
Sony Pictures TV International Production is building a new generation of creator‑led digital brands across You Tube and social platforms.
We are looking for someone who spends their time analysing creators, formats and platform trends, and who understands how digital content builds both audience and revenue on a 12‑month fixed‑term contract.
This is a hands‑on role for someone who lives and breathes platforms – particularly You Tube – and has a deep understanding of creators, formats, audience behaviour and the wider creator economy.
You will sit at the centre of our digital studio, working directly with the studio leadership team to help shape how our shows and creator‑led franchises launch, grow and monetise across platforms including You Tube, Tik Tok, Instagram, Facebook, Spotify, Apple Podcasts, Amazon Music and Patreon.
The role combines platform strategy, publishing, packaging, monetisation insight and performance analysis, ensuring everything we produce is designed for both audience growth and long‑term commercial success.
This is a rare opportunity to help launch and scale new digital content brands inside Sony Pictures, working at the intersection of entertainment, creators and platform culture. You will own a platform and audience growth strategy across our slate, not just execution.
What you’ll do:
Channel & Platform Growth Strategy
- Define the audience growth strategy for Sony’s digital brands across You Tube and social platforms.
- Identify how content should be distributed across You Tube, Tik Tok, Instagram, Facebook and audio platforms.
- Determine the right mix of long‑form episodes, clips, shorts, and vertical formats for each platform.
- Establish best practices for channel growth, audience retention and engagement.
- Continuously refine strategies based on platform trends, audience behaviour and performance data.
Channel Management & Distribution
- Publish and schedule content, managing multiple platforms including You Tube, Tik Tok, Instagram, Facebook, Spotify, Apple Podcasts, Amazon Music and Patreon.
- Ensure all uploads follow platform best practices for metadata, formatting and discoverability.
- Coordinate distribution of long‑form episodes, clips, highlights and short‑form edits.
- Monitor early performance signals after publishing and recommend optimisation where needed.
Portfolio Growth & Creator/Talent Collaboration
- Work with creative and production teams to help shape formats that are built for digital platforms.
- Provide clear platform insights for our talent partners and us to understand how their content is performing and how audiences are engaging with it.
- Identify opportunities to extend our brands across platforms through clips, short‑form content, audio and audience communities.
- Ensure each brand has a clear strategy for audience growth, distribution and monetisation across platforms.
Content Packaging & Optimisation
- Lead optimisation of You Tube titles, thumbnails, descriptions and channel structure.
- Design or contribute to thumbnail concepts that maximise click‑through and align with platform packaging best practice on all platforms.
- Analyse click‑through rates, audience retention and traffic sources to improve packaging and discoverability.
- Advise creative teams on hooks, pacing, episode structure and content packaging based on platform behaviour.
- Identify repeatable packaging and format strategies that drive audience growth.
Short‑Form Content Creation
- Create and edit high‑performing short‑form vertical content for Tik…
Title: Audience & Platform Growth Manager, Digital Studio – FTC
Company: Sony Pictures Entertainment, Inc
Location: Greater London, UK
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