Overview
Associate Director, Organic Social Jobs in United States at BMG360
About the Role
We are seeking a strategic, driven, and highly organized Associate Director of Organic Social to lead and scale our organic social offering across a diverse portfolio of clients. This role is equal parts strategic leadership, operational excellence, and growth innovation, ideal for someone who thrives in a fast-paced, performance-driven environment.
As a key stakeholder, you will own the organic social function, shaping best-in-class strategies that drive engagement, community growth, and measurable business impact. You will partner closely with paid media, creative, and lead client calls to ensure organic social plays a critical role in full-funnel marketing success.
Key Responsibilities
Strategy & Growth Leadership
- Lead the development of holistic organic social strategies across platforms including Meta (Facebook & Instagram), TikTok, Pinterest, and Reddit
- Manage the day-to-day and client facing comms and strategy for 2-3 organic social client accounts.
- Identify opportunities to scale audience growth, engagement, and brand affinity across client accounts
- Translate platform trends, algorithm changes, and cultural insights into actionable strategies
- Establish organic social as a core growth lever within integrated marketing plans
Team Leadership & Development
- Manage and mentor one Social Strategist, with potential to scale the team over time
- Foster a culture of innovation, accountability, and performance-driven thinking
- Provide clear direction, feedback, and development plans for team members
Process Development & Operational Excellence
- Build, refine, and standardize organic social processes, including:
- Client onboarding frameworks
- Content planning and publishing workflows
- Creative review and approval systems
- Content calendar management and governance
- Ensure seamless execution across multiple clients and platforms
Cross-Channel Collaboration
- Partner closely with Paid Social, Digital Creative Strategy teams to:
- Translate organic insights into paid media opportunities
- Identify high-performing content for paid amplification
- Align messaging across full-funnel campaigns
- Act as a key voice in integrated marketing strategy discussions
Performance & Insights
- Define KPIs and success metrics for organic social performance
- Analyze performance data to generate actionable insights and optimizations
- Present findings and strategic recommendations to internal stakeholders and clients
Qualifications & Experience
- 5–7 years of experience in organic social media strategy, preferably within an agency or high-growth brand environment
- Proven track record of building and scaling organic social accounts across multiple platforms
- Deep expertise in platforms including:
- Meta (Facebook & Instagram)
- TikTok
- Strong understanding of platform algorithms, trends, and content best practices
- Experience with social media management and listening tools such as:
- Hootsuite
- Sprinklr
- Sprout Social or similar platforms
Skills & Competencies
- Highly organized with exceptional project and process management skills
- Strategic thinker with a strong understanding of full-funnel marketing
- Data-driven mindset with the ability to translate insights into action
- Strong communicator with experience presenting to clients and internal stakeholders
- Proactive, entrepreneurial, and solutions-oriented (“go-getter” mentality)
- Ability to manage multiple clients and priorities in a fast-paced environment
Nice to Have
- Experience with content creation, design, or video editing
- Familiarity with UGC strategy and creator-led content ecosystems
- Understanding of SEO integration within social content (e.g., keyword-driven captions)
- Experience working in a performance marketing or paid social-driven environment
Why Join Us
- Opportunity to build and own a growing organic social function within a performance-driven agency
- Work with a diverse portfolio of innovative and high-growth brands
- Collaborate with a best-in-class team across creative, paid media, and strategy
- Play a key role in shaping the future of integrated organic + paid social strategy
Why BMG360?
BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal.
Title: Associate Director, Organic Social
Company: BMG360
Location: United States
Category:
