Overview
Associate Director – Marketing (KidZ) Jobs in Mumbai Metropolitan Region at Zee Entertainment Enterprises Limited
The ZEE5 marketing team is looking for a talented, creative, and dynamic leader with a proven track record in delivering high-impact marketing campaigns. This is a unique opportunity to shape and lead marketing initiatives for Kids content, spanning both ad-supported (AVOD) and subscription-based (SVOD) platforms. The role will focus on driving awareness, engagement, and adoption of ZEE5’s Kids IPs, including digital marketing campaigns across paid, social, and programmatic channels.
Key Responsibilities
- Lead marketing strategy and execution for ZEE5 Kids content across AVOD and SVOD.
- Drive offline marketing campaigns for Kids, including events, activations, and experiential initiatives.
- Execute branding and other marketing initiatives to strengthen ZEE5 Kids’ presence.
- Lead digital marketing campaigns, including paid campaigns on Facebook, Google, and programmatic channels, optimizing ROAS, and driving initiatives to generate demand and acquire subscribers.
- Take end-to-end ownership of paid campaign execution, performance tracking, and data-driven optimization.
- Drive funnel creation, customer reach, conversion, and retention strategies to maximize engagement and subscription growth.
- Drive merchandising initiatives for Kids IPs with external agency partners.
- Lead social media marketing campaigns to grow awareness, engagement, and community for Kids IPs.
- Collaborate with internal teams (Creative, CLM, PR, Social, Performance, Platform & BD) and external agencies to deliver integrated campaigns.
- Build intuitive dashboards and analyse campaign results to scale campaigns efficiently.
Who You Are
- 8+ years of experience in marketing, preferably in OTT, Media, or Kids content marketing, with a proven track record of leading high-impact campaigns.
- Strong experience in offline and online marketing, including events, activations, branding, and merchandising for IPs.
- Hands-on expertise in digital performance marketing, managing paid campaigns on FB Ads Manager, Google Ads Manager, and app campaigns at scale.
- Proficient in tracking & analytics tools such as Appsflyer/Adjust; ability to analyse campaign data and optimize performance.
- Highly analytical with strong skills in campaign data analysis, reporting, and dashboards.
Title: Associate Director – Marketing (KidZ)
Company: Zee Entertainment Enterprises Limited
Location: Mumbai Metropolitan Region
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