Overview
Associate Director/Director – Media Planning & Buying Jobs in Greater Bengaluru Area at Interactive Avenues
Role Overview
The Director, Media Planning serves as a member of the region Media Planning & Buying team and is responsible for guiding the team using subject matter expertise knowledge. The role is ultimately responsible for ensuring that overall media strategy is sound, budget is used optimally basis campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. The director will also be an integral part of the new business team leading pitch presentations. This role is responsible for demonstrating a strong working knowledge of the Indian media space and available media research. The role sets the tone for how the account is managed by assuring focus on key client objectives and best practices. You will be required to manage a budget of 60-80Cr. With a team size of 3-4 individuals.
Department
Media Planning
Role Category
Senior Management
Job Title/s
Associate Director – Media Planning & Buying
Director – Media Planning & Buying
Reporting Manager Title/s
Executive Vice President
Location
Bangalore
Job Responsibilities
- Act as subject matter expert on specific areas of media strategy, media planning and hold responsibility for leading a program of work related to it and infusing it throughout the agency (IE- best in class brand campaign, video budget allocation, etc).
- Oversight of all deliverables produced by their team, either by direct or delegated means.
- Ownership of evolving quality standard for planning deliverables (IE- Media Recommendation Template, Post Campaign Analysis, etc)
- Partner with other team leads, especially Analytics, Strategy to develop best practices
- Lead 1-2 non-client specific projects per quarter which grow capability, increase work quality, or add efficiency/optimization to our work product
- Actively manage the team member who owns the quality of Media Planning Milestone Meetings such as strategic and tactical presentations and post campaign analyses, often playing a leading role for high priority campaigns.
- Point of escalation for team issues (within and outside of team).
- Provide guidance for process /workflow enhancement, growing capability, increasing work quality, making us more efficient, or increasing satisfaction.
- Participate new business pitches while working with leadership team to develop a plan and presentations
- Responsible for 1:1 Marking of senior client stakeholder relationships
- Take a proactive approach with regards to capacity/resource management
Team Leadership & Development
- Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
- Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
- Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
- Provide training to their direct reports and bellow teams
- Suggest improvements in process and productivity optimization
Experience Range
– Associate Director – Media Planning & Buying: 07-08 years of work experience
– Director – Media Planning & Buying: 09-10 years of work experience
Education Qualifications & Skills
Graduate/ Post Graduate Degree (Marketing, Finance, Digital Media, Accounting)
Skills
- Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
- Strong written and verbal communication skills
- Strong organizational skills, detail-oriented and capable of multi-tasking
- Superb client relationship and management skills
- Proven problem-solving skills and ability to think outside of the box
- Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
- Provide timely and actionable feedback to the team to aid in their development and improvement
Certifications
– FB Certification
– Google Certification
Tools
– Platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook)
– Media Research Tools (ComScore, GWI, TGI)
Stakeholder
Internal
– Media Planning Team
– Buying Team
– SSP Team
– Operations Team
– Finance Team
External
– Clients
– External Agency
About Interactive Avenues:
Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.
Diversity, Equity & Inclusion at Omnicom Media
At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us – where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.
Title: Associate Director/Director – Media Planning & Buying
Company: Interactive Avenues
Location: Greater Bengaluru Area
Category:
