Overview
Assistant Marketing Communications and Brand Manager Jobs in Chatuchak, Bangkok City, Thailand at Super Turtle
Responsibilities :
- Create, implement and develop marketing communications strategy including online media, offline media and public relations. Efficiently manage marketing communications budget.
- Strategize, plan and create content to post on social media to engage the online community and increase awareness and interactions on the various platforms
- Strategize, plan and create Integrated Marketing Communications (IMC) and Digital Campaigns: Deep understanding of IMC principles, with a focus on online platforms both owed media (FB, Line OA, IG, website) and paid media (pages, KOL, influencer). Deploy creative storytelling and exceed KPI targets for branding and commercial campaigns.
- Develop and implement digital marketing strategy and campaign to increase brand awareness and brand preference that align with brand and products objective with measurable KPIs
- Work closely with graphic designers to brief and oversee all design processes
- Measure marketing ROI efficiency through analysis of marketing spend vs business goal and campaign goal.
- Monitor and report on the monthly performance of marketing campaigns and tracking key metrics and KPIs and making data-driven recommendations for optimization and adjustments.
- Create and implement house brand strategy
- Own the development of house brand strategy and integrated marketing communications (IMC) strategy to ensure achievement of business. Develop NPD concept.
- Work closely with the Commercial team for the launch plan of NPD and review existing products according to agree house brand strategy.
- Implement packaging/label design.
Title: Assistant Marketing Communications and Brand Manager
Company: Super Turtle
Location: Chatuchak, Bangkok City, Thailand
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