Overview
Assistant Manager/Supervisor, International Marketing Jobs in Beijing, Beijing, China at 索尼互动娱乐(上海)有限公司
该职位来源于猎聘 You will be the key driver of digital marketing within SME China international team, your primary mission is to amplify the reach and engagement of our international catalogue, maximizing streams and visibility across platforms. You will spearhead innovative digital campaigns for a diverse roster of artists—spanning rock, hip-hop, pop, dance, and beyond—leveraging cutting-edge social media strategies and partnerships to elevate their presence in the market. What you will do:
- Develop and execute digital marketing campaigns, including social media and digital activations.
- Align strategies with global product managers to optimize the international music catalogue promo
- Collaborate closely with digital sales teams to ensure cohesive and effective campaign execution on local DSPs side
- Coordinate with manufacturing partners for physical album production and distribution.
- Analyze music industry trends and performance metrics using data tools to inform catalogue strategy.
- Forming strong relationships with internal and external stakeholders Who you are:
- Fluent in English
- In-depth understanding of international popular music and its history and fan community in China
- Previous experience in digital marketing preferably in the music industry.
- Technical understanding of social media platforms, including Douyin, Weibo, Rednote, etc…
- Some experience and understanding with image and video editing What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development
Title: Assistant Manager/Supervisor, International Marketing
Company: 索尼互动娱乐(上海)有限公司
Location: Beijing, Beijing, China
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