Overview
Assistant Manager – Social Media Jobs in Mumbai, Maharashtra, India at Lxme
Responsibilities:
- Own and manage LXME’s social media presence across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
- Create and manage a high-impact content calendar aligned with brand, product, and community initiatives
- Collaborate with designers, writers, and video editors to create engaging reels, carousels, and other platform-specific content
- Plan, execute, and track influencer campaigns — from outreach and negotiation to deliverables and performance review
- Build and manage relationships with creators, agencies, vendors, and production teams for timely execution
- Monitor and respond to comments, DMs, and brand mentions to ensure prompt and thoughtful engagement (ORM)
- Track platform analytics and prepare performance reports with insights and recommendations
- Stay ahead of trends and platform updates to keep the brand’s voice fresh and relevant
- Collaborate with internal stakeholders (brand, product, content, growth, community) for cross-functional initiatives
Must Have:
- 3–5 years of experience managing social media for a consumer brand or digital-first company
- Deep understanding of all major social media platforms and what works on each
- Strong communication skills with the ability to write sharp, on-brand copy and captions
- Proven experience in planning and managing influencer campaigns
- Experience handling ORM and community interactions in a brand voice
- Ability to multitask, manage timelines, and thrive in a fast-paced, dynamic environment
- Passion for women empowerment, digital culture, and creative storytelling
Good to Have:
- Prior experience in fintech, edtech, or D2C women-focused brands
- Hands-on skills in Canva, basic video editing, or reel creation
- Experience working with ORM tools (like Sprinklr, Hootsuite, etc.)
- Comfort with basic data reporting using Meta Insights, LinkedIn Analytics, or Google Analytics
Title: Assistant Manager – Social Media
Company: Lxme
Location: Mumbai, Maharashtra, India
Category:
