Overview
Assistant Manager / Manager – English Copywriter Jobs in MACAO SAR, China at Wynn Resorts Macau
Position Overview
The English Copywriter (AM/Manager) is responsible for developing compelling, brand-aligned written content that elevates the Wynn luxury experience across all guest touchpoints. This role plays a critical part in driving marketing communications, storytelling, and brand voice consistency across digital, print, and on-property channels.
The ideal candidate is a highly creative storyteller with strong attention to detail, capable of translating business objectives into refined, persuasive, and engaging copy that resonates with a luxury audience.
Key Responsibilities
Content Development & Copywriting
1. Create high-quality English copy for a wide range of channels, including:
- Integrated marketing campaigns
- Website and mobile platforms
- Social media and digital advertising
- EDMs (email marketing)
- Press releases and corporate communications
- On-property collaterals (signage, brochures, menus, in-room materials)
2. Craft compelling brand narratives that reinforce Wynn’s positioning as a premier luxury destination.
3. Ensure all copy reflects consistent tone, voice, and brand standards.
Campaign & Project Support
1. Collaborate with marketing, design, digital, and PR teams to conceptualize and execute integrated campaigns.
2. Translate marketing briefs into clear, effective messaging that drives engagement and conversions.
3. Manage multiple projects simultaneously, meeting tight deadlines in a fast-paced environment.
Editing & Quality Control
1. Proofread and edit content to ensure accuracy, clarity, grammar, and brand compliance.
2. Review translations and localized content (Chinese/English) to maintain messaging integrity.
3. Maintain editorial standards and copy guidelines.
Brand & Guest Experience Alignment
1. Understand Wynn’s luxury brand identity and guest demographics to tailor messaging accordingly.
2. Ensure all written materials enhance the overall guest journey and reflect world-class service standards.
Requirements
Education & Experience
Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
AM/Manager: Minimum 4–6+ years, preferably in luxury hospitality, integrated resorts, lifestyle, or premium brands.
Skills & Competencies
- Exceptional command of written English with strong storytelling ability.
- Proven experience writing for luxury, lifestyle, or high-end brands.
- Strong conceptual thinking and ability to develop creative campaign ideas.
- Detail-oriented with excellent proofreading and editing skills.
- Ability to balance creativity with strategic objectives and business goals.
- Strong project management and stakeholder coordination abilities.
- Proficient in leveraging AI tools to enhance copywriting and translation efficiency, with the ability to produce high-quality, contextually accurate content
Technical Skills
- Familiarity with digital marketing platforms (CMS, social channels, CRM systems) is an advantage.
- Basic understanding of GEO/SEO/SEM principles is preferred.
- Knowledge of Korea/Japanese language is a plus but not required.
Personal Attributes
- Creative, refined, and brand-conscious mindset
- Highly organized with the ability to multitask
- Collaborative team player with strong communication skills
- Passion for luxury hospitality, entertainment, and lifestyle experiences
Title: Assistant Manager / Manager – English Copywriter
Company: Wynn Resorts Macau
Location: MACAO SAR, China
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