Overview
Assistant Manager, Growth & Content Marketing Jobs in Hong Kong, Hong Kong SAR at Bupa Hong Kong
Job Purpose
Drive the planning and execution of go-to-market strategies for Health Insurance. This role focuses on delivering impactful brand messaging, achieving business objectives, and creating meaningful customer and business outcomes. Key responsibilities include increasing conversion rates across digital sales channels through the development of a customer management ecosystem, implementing data-driven funnel marketing, and enhancing customer-centric experiences.
Responsibilities
- Own the planning, creation, scheduling, and publishing of social media content across relevant channels, ensuring brand consistency and strong engagement.
- Manage website content updates end-to-end, including page builds/refreshes, copy updates, content QA, and coordination with internal stakeholders and agencies.
- Maintain a content calendar for social and web, aligning with go-to-market priorities, product launches, and always-on content themes (e.g., health and wellness).
- Track and analyse social media and website performance (e.g., reach, engagement, traffic, conversion), producing regular insight reports with optimisation recommendations.
- Execute content for integrated campaigns, managing creative development, stakeholder alignment, compliance/approval workflows, and on-time delivery.
- Support website content optimisation, including on-page SEO basics (keyword alignment, page titles/meta descriptions, headings, internal linking) and content QA to ensure accuracy, compliance, and a consistent user experience.
- Support social community management and social listening, escalating issues as needed and identifying content opportunities based on audience insights.
- Collaborate with internal teams (e.g., product, digital, analytics, legal/compliance) and agencies to continuously improve content effectiveness and customer experience.
- Coordinate with agencies and partners on content production (copy, design, video), ensuring deliverables meet brand guidelines, timelines, and performance expectations.
Qualifications, Training and Experience
- Degree holder in Communication, Journalism or a Marketing related discipline
- Minimum of 5 years of work experience in media and/or publication
- Solid experience in managing various digital and social media channels,
- Excellent verbal and written bilingual communication and copywriting skills
- Ability to connect effectively with various business units and stakeholders to drive digital campaigns
- Experience in creative social content and storytelling is preferred
- Extensive knowledge of modern media channels and strong experience in managing agencies
- A good team player who is self-motivated, results-oriented, and takes ownership, with excellent interpersonal, communication, and presentation skills
- Proven hands-on ability to turn strategy into execution while effectively managing stakeholders’ expectations
- Strong project management, analytical, communication, and organizational skills
- Proficient writing and verbal communication skills in both English and Cantonese are required
- A self-starter with the ability to work independently, and who is both creative and collaborative
Bupa offers 5 days’ work per week and comprehensive remuneration packages including base salary, study assistance plan, company pension plan, life and medical benefit, dental benefit, annual leave, examination leave, etc.
Bupa is an equal opportunity employer and welcomes applications from qualified candidates. Information provided will be treated in strict confidence and only be used for consideration of application with Bupa. Personal data collected will be used for recruitment purposes only. Bupa will be in touch for any opportunities that matches your profile. All personal data of unsuccessful application will be destroyed 24 months from the date of receiving the application. Full version of Data Privacy Notice available upon request.
Title: Assistant Manager, Growth & Content Marketing
Company: Bupa Hong Kong
Location: Hong Kong, Hong Kong SAR
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