Overview
Assistant Manager – Digital Marketing Jobs in Mumbai, Maharashtra, India at Samsonite Group APAC & Middle East
About Us
Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
Job Description
- Lead digital media planning and execution across platforms including Meta, Google, YouTube, LinkedIn, Programmatic and emerging digital ecosystems.
- Develop and implement integrated digital media strategies aligned to brand, marketing, and business objectives.
- Manage end-to-end digital campaign execution including media planning, budgeting, deployment, optimization, reporting, and performance analysis.
- Drive brand visibility, consideration, engagement, traffic, and media effectiveness through data-driven digital media strategies.
- Support performance marketing initiatives across channels with a focus on efficient traffic acquisition, audience targeting, retargeting, and conversion optimization.
- Work closely with internal teams and external partners to manage and optimize brand websites, ensuring strong user experience, content effectiveness, campaign integration, and alignment with overall digital marketing objectives.
- Plan and optimize campaigns across e-commerce and marketplace platforms to support business growth and sales objectives.
- Manage digital media budgets and ensure efficient allocation across channels to maximize reach, engagement, traffic, and ROI.
- Continuously monitor and optimize media performance across platforms using analytics, attribution models, dashboards, and platform insights.
- Work closely with internal teams and external agencies to ensure seamless execution of digital campaigns and alignment with overall communication objectives.
- Collaborate with internal teams/agencies to guide development of media-first digital creatives and content formats across static, video, and performance assets.
- Stay updated on digital media trends, platform updates, audience behavior, and industry best practices to recommend innovative and effective media solutions.
- Lead agency and partner management across media planning, execution, reporting, and optimization.
- Master’s degree in marketing, Digital Media Management or a related field.
- 10–12 years of experience in digital media marketing, media planning, and campaign management, preferably within consumer-facing or lifestyle brands.
- Strong hands-on expertise across Meta Ads Manager, Google Ads, YouTube Ads, DV360, LinkedIn Campaign Manager, Google Analytics (GA4), marketplace media platforms, and other relevant media and analytics tools.
- Strong understanding of digital media strategy, audience planning, media effectiveness, attribution and campaign optimization.
- Experience managing large-scale media budgets across brand and performance campaigns.
- Understanding of performance marketing principles including traffic acquisition, retargeting, and conversion optimization.
- Strong analytical and problem-solving capabilities with the ability to derive actionable insights from campaign data.
- Excellent communication, stakeholder management and agency management skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
Mobility / Travel
Occasional travel may be required.
Language
Excellent verbal and written communication skills in English.
- Critical Job Competencies Requirements
Competency
Description
Digital Media Strategy Expertise
Strong understanding of digital media ecosystems including Meta, Google, YouTube, Programmatic, and emerging platforms with the ability to drive effective media outcomes.
Media Planning & Optimization
Ability to plan, execute, monitor, and optimize large-scale digital campaigns to maximize reach, engagement, traffic, and ROI.
Analytical & Data-Driven Decision Making
Strong analytical capabilities with expertise in campaign measurement, attribution, audience insights, and media effectiveness evaluation.
Creative & Consumer Understanding
Ability to collaborate on media-first creatives and content strategies aligned with audience behavior and campaign objectives.
Stakeholder & Agency Management
Strong collaboration and leadership skills to effectively manage media agencies, partners, vendors, and internal cross-functional teams.
About The Team
Why you'll love working here:
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What We Value
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
Title: Assistant Manager – Digital Marketing
Company: Samsonite Group APAC & Middle East
Location: Mumbai, Maharashtra, India
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