Overview
Assistant Brand Manager Jobs in Gurugram, Haryana, India at Barosi
Role Overview: As a Brand Associate, you will be both a strategist and a builder. You'll shape how the brand thinks — developing positioning, brand frameworks, and campaign strategies — while also owning their execution end-to-end. Critically, you'll lead and inspire a small but high-
performing team, setting the standard for creative ambition and operational rigour.
Key Responsibilities
Brand strategy
– Define and evolve brand positioning, architecture, and messaging
– Develop annual and quarterly brand plans tied to business goals
– Identify whitespace opportunities and emerging category trends
– Build and maintain brand guidelines across all touchpoints
– Lead campaign strategy from brief to creative direction
Execution & operations
– Own content calendars across social, digital, and retail channels
– Manage campaigns from concept through to live and post-analysis
– Coordinate with agencies, creators, and cross-functional teams
– Ensure brand consistency across every consumer touchpoint
– Track performance metrics and translate data into brand decisions
Stakeholder management
– Work closely with growth, product, and sales teams to align on priorities
– Manage external partners — agencies, influencers, production houses
– Present brand plans and rationale to senior leadership
– Build strong feedback loops across all functions
– Represent the brand voice in cross-functional decisions
Requirements
– 2–3 years in brand management, content, or marketing — FMCG, D2C, or consumer startup preferred
– Proven ability to think strategically and execute without dropping the ball
– Strong grasp of brand fundamentals — positioning, architecture, tone of voice
– Deep fluency in social media, content formats, and digital consumer behaviour
– Sharp written communication; can brief a creative team or write copy with equal ease
Title: Assistant Brand Manager
Company: Barosi
Location: Gurugram, Haryana, India
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