Overview
Art Director, Advertising & Content Marketing; Illustration Focus; English Services; Telework/Hybrid Jobs in Toronto, Canada at CBC/Radio-Canada
Position: Art Director, Advertising & Content Marketing (Illustration Focus) (English Services) (Telework/Hybrid)
Position Title:
Art Director , Advertising & Content Marketing (Illustration Focus) (English Services) (Telework/Hybrid)
Status of Employment:
Permanent
Position Language Requirement:
English
Language
Skills:
English (Reading), English (Speaking), English (Writing)
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
:59 PM
This role is a hybrid work arrangement. Work schedule to be discussed with the hiring Manager according to the guidelines defined by the department.
The role
Working closely with our Creative Management Team this role requires you to have the ability to both conceptualize and lead design development through the ideation phase of the design and development of still and responsive graphics for multiple platforms. Your design ideas will adhere to and challenge our brand strategy to best engage our audience. We are looking for an Art Director with Illustration experience to help bring a unique expression to design opportunities.
Work is performed according to accepted CBC or industry standards but there is wide latitude for independent action, judgment and initiative. Duties are performed with minimal direction and in collaboration with a variety of partners, internal and external to the CBC. There are often requirements to be self-administered with the expectation of producing desired results within guidelines.
This role requires knowledge of the latest design trends, an understanding of research and metrics, and the ability to evolve still creative into unique artwork. In this role you will lead creative meetings and inspire teams in creative brainstorms and development for promotional content.
The Art Director is responsible for a variety of deliverables within a promotional campaign, such as developing storyboards, ideate campaign concepts, execute final art, collaborate or build motion graphics, edit photos, contribute to brainstorms and work from a multi-platform storytelling.
They are the decision maker responsible for the quality of the finished product.
Key Tasks:
Direct and help to ensure our marketing campaigns are current, on brand and in-line with the CBC message and image across all platforms and placements.
Create custom illustrations, logos and animations that will work across platforms to help convey the essence of a campaign idea.
Package final work and version out graphics for multiple platforms
Work closely with the other members of the creative team to develop visual concepts and lead the overall creative design (and production of assets) for a variety of marketing and communications campaigns
Leverages analytics/insights to better understand the audience, what content performs and adjust the approach.
Advises other designers on graphics and/or branding requirements for CBC
Responsible for the overall visual aspects of a campaign
Ensure that our partner’s desired message is communicated to audiences.
Consults with other specialists involved throughout the production and post-production processes of the assignment to ensure continuity of creative concept, including the optimum design and visual unity.
Interprets strategies to develop ideas and concepts. Creates visual elements reflecting those ideas as well as modifying, adapting and improvising on existing elements within our CBC branding strategy.
Experiments and devises new methods or approaches to appeal to audiences.
Makes presentations and presents concepts, conclusions and recommendations to CBC and external partners.
Sources imagery from CBC and/or stock photography, being mindful of inclusivity when selecting imagery.
Daily involvement as an active member of the creative team throughout the design and…
Title: Art Director, Advertising & Content Marketing; Illustration Focus; English Services; Telework/Hybrid
Company: CBC/Radio-Canada
Location: Toronto, Canada
Category: