Overview

AI Creative Content Lead Jobs in Dubai, United Arab Emirates at Gloria Jeans

About Gloria Jeans

Gloria Jeans is one of the largest vertically integrated fast fashion retailers in Russia and the CIS, with a strong heritage in denim and accessible fashion for families and young consumers. The company operates 600+ stores across Russia, Kazakhstan and Belarus, supported by a significant e-commerce presence.

Headquartered in Dubai, GJ is entering a new phase of international expansion across the GCC and global markets. As digital commerce becomes a primary growth engine, creative content is a strategic differentiator — and this role sits at the heart of that ambitio

Role Purpose

The AI Creative Content Lead is a pioneering role at Gloria Jeans, responsible for producing high-quality, scalable, and on-brand visual content — including imagery, video, and motion assets — for brand.com and paid marketing campaigns, leveraging AI-native creative tools.

This role exists at the intersection of creative direction, AI tooling mastery, and e-commerce performance. It is not a traditional creative role: it requires a content producer who can harness generative AI, prompt engineering, and emerging visual tools to produce output at a speed and scale that traditional studios cannot match — while maintaining Gloria Jeans' brand standards and commercial object

Key Responsibilities

1. AI-Powered Content Production

  • Produce product imagery, lifestyle visuals, and editorial content using generative AI tools (e.g. Midjourney, Firefly, DALL-E, Stable Diffusion, Runway, Kling, Pika, and emerging equivalents)
  • Create and refine prompt libraries and workflows for consistent, brand-aligned output
  • Retouch, enhance, and adapt AI-generated assets using Photoshop, Lightroom, or equivalent tools
  • Generate background replacement, model substitution, and scene composition for PDP imagery at scale
  • Produce GJ-branded visual templates for seasonal campaigns, promotions, and category launches.

2.Video & Motion Content

  • Create short-form video content for the website, mobile app, and paid social channels (Instagram, VK, TikTok)
  • Use AI video generation and editing tools to produce campaign video at reduced cost and time
  • Produce product videos, unboxing formats, and lookbook motion content
  • Edit, caption, and subtitle video assets for multi-platform use
  • Collaborate with Performance Marketing on creative variations for A/B testing

3. E-commerce Content Optimization

  • Ensure all content meets e-commerce performance requirements: optimal file size, resolution, format, and load speed
  • Produce A/B variant imagery for conversion rate testing on PDP pages
  • Align visual output with the online merchandising calendar (drops, promotions, seasonal rotations)
  • Support new category launches (Home, Beauty) with dedicated content workflows
  • Maintain a content asset library, organized by campaign, season, and category

4. Brand Consistency & Quality Control

  • Act as the visual quality gatekeeper for all AI-generated content before publication
  • Develop and maintain GJ's AI creative style guide — defining what on-brand AI output looks like
  • Ensure consistency of color palette, model aesthetics, scene direction, and brand tone across all output
  • Collaborate with the SVP Brand & Creative to align AI content with overall brand direction
  • Flag and correct AI artifacts, anatomical errors, or off-brand outputs before delivery.

5. Pipeline & Workflow Innovation

  • Design and own a scalable AI content production pipeline from briefing to delivery
  • Establish briefing templates, output standards, and delivery SLAs for content requests
  • Evaluate and onboard new AI creative tools on an ongoing basis, recommending adoption where ROI is clear
  • Train and upskill wider marketing and e-commerce team members on AI content tools
  • Track and report on content output volume, turnaround time, and cost efficiency vs. traditional production

6. Cross-Functional Collaboration

  • Work with Performance Marketing to supply creative variations for paid campaigns (VK Ads, Meta, programmatic)
  • Partner with the Merchandising team to prioritize content production by category, season, and campaign
  • Support CRM and lifecycle marketing with email, push, and in-app visual assets
  • Collaborate with Digital Product on UX imagery standards and content integration into the website
  • Work with external photographers and stylists where hybrid (AI + human) production is required

Experience

  • 3–8 years in digital creative, content production, or visual design — ideally in fashion, retail, or e-commerce
  • Demonstrable hands-on experience with AI image and video generation tools (portfolio required)
  • Background in e-commerce content production, campaign creative, or digital studio work
  • Experience working in fast-paced, high-volume content environments

Technical skills

  • Proficiency with generative AI tools: Midjourney, Adobe Firefly, Stable Diffusion, DALL-E, or equivalents
  • AI video tools: Runway ML, Kling, Pika, Sora (or equivalents)
  • Adobe Creative Suite (Photoshop mandatory; Premiere, After Effects a strong plus)
  • Understanding of e-commerce content requirements: file formats, compression, aspect ratios, platform specs
  • Prompt engineering fluency — ability to write and iterate effective creative prompts
  • Familiarity with DAM (Digital Asset Management) systems

💎 What we offer:

  • International exposure with multicultural teams and projects across the Middle East.
  • Career growth in a dynamic fashion retail environment.
  • Comprehensive benefits package.

Title: AI Creative Content Lead

Company: Gloria Jeans

Location: Dubai, United Arab Emirates

Category:

 

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