Overview
Account Executive – Content & Social Media Jobs in India at ON PURPOSE
Account Executive – Content & Social Media
ABOUT
THE ROLE
Position:
Account Executive – Content & Social Media
Place:
Delhi
About us:
Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas:
Climate Action, Public Health, Education, Gender and Tech4
Good.
The Culture We Proudly Offer
More than words, ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures.
We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it – in 2024, ON PURPOSE won ‘Diversity Champion Award’ at ICCO Global Awards, ‘Best Asia-Pacific Midsize Agency to Work For’ at PRovoke Media, Best ‘Agency of the Year, Mid-Sized’ at ET Kaleido Awards and ‘Social Impact & Policy Communication Agency of the Year’ at We’ve only just begun and would love to have you part of our growing tribe of people committed to social change.
Your
Roles and Responsibilities
Conceptualise and execute social media and content strategies that align with client objectives, sector context, and brand voice.
Translate complex policy, development, and corporate narratives into clear, engaging, platform-native content.
Lead day-to-day content planning across platforms including Linked In, Instagram, X, You Tube, and emerging channels.
Develop content calendars grounded in insights, trends, and performance data.
Write, edit, and quality-check high-impact copy across formats including statics, carousels, reels, short-form video, GIFs, and long-form posts.
Apply strong visual storytelling sensibilities while collaborating with designers and video editors.
Use AI tools responsibly for ideation, copy refinement, caption variations, SEO optimisation, and performance analysis.
Stay updated on evolving AI-led content tools, platform algorithms, and creator economy trends.
Ensure content is optimised for discoverability, accessibility, and platform best practices.
Set and track content KPIs including engagement, reach, CTR, growth, and qualitative sentiment.
Analyse performance dashboards and social listening data to derive actionable insights.
Adapt content in real time based on audience behaviour, platform trends, and campaign performance.
Maintain strong sector sensitivity across climate, health, education, gender, and tech narratives.
Support influencer and KOL engagement from content planning to execution, where required.
Manage publishing workflows using social media management tools such as Hootsuite or equivalent platforms.
Ensure brand consistency across tone, messaging, visual language, and compliance guidelines.
Coordinate closely with internal teams including strategy, design, video, and client servicing.
Manage multiple accounts simultaneously while meeting tight deadlines and quality benchmarks.
Participate in client discussions with confidence, clarity, and solution-oriented thinking.
Anticipate client needs and proactively recommend content and format innovations.
Uphold high editorial standards, accuracy, and ethical communication practices.
Document learnings, content frameworks, and best practices for internal knowledge building.
Contribute to agency-wide content innovation, experimentation, and culture-building initiatives.
What You’ll Need (must haves for the role) :
1 to 3 years’ relevant work experience of social media in planning and managing content in a corporate or agency setting
Bachelor’s degree in Journalism, English, Communications, or related field
Strong customer service and project management skills
Excellent communication, interpersonal, and negotiation skills
Highly organized and solution-oriented
Detail-oriented and able to prioritize
Self-starter and able to work efficiently under pressure
What Would Be Nice to Have
Master’s degree in Journalism, English,…
Title: Account Executive – Content & Social Media
Company: ON PURPOSE
Location: India
Category: